league_morgana_vs_ahri_3

So I posited earlier this week that the notion of a spending limit, enforced by the game’s developer, would be a maybe-sort-of-maybe-not-that-awful idea for free-to-play games. Magicman and I spent a chunk of time in the latest F2P Cast talking about it too, and he agreed that he mostly liked the idea as well and didn’t think it was truly awful.

Last night, completely by accident, I came across an article about the South Korean gaming market, where it looks like my idea was implemented, albeit forcibly by the government:

“Years ago, the government set a curfew at game cafes and stopped online game play after 10pm. In February this went a step further as the government essentially capped gaming revenue. Today, an individual in Korea can spend no more than US$300 on online games per month.”

Interesting. So, what were the results? Was it as I suggested, that the goodwill generated by such a move would counteract the loss of the most extreme whales and that it might encourage players to spend, knowing that the games would be on a more (relatively) even field?

The rule devastated game developers. NHN took a 50 percent loss across certain game genres, Neowhiz undertook massive layoffs, and CJNet reported a 24 percent loss in revenues year on year.

Oh. Well, that’s not so good. Still, a lot of the games over there are probably using “bad” F2P models that blatantly exploit players by locking off content, or are pay-to-win, or go crazy with the gacha, a.k.a. random lockboxes. I’m sure a good and fair F2P game could still do all right.

Many online gamers spent all of their money on League of Legends and when they hit the limits, fled to mobile devices where they could play uninhibited.

Seriously? League of Legends? How do you spend more than $300/month on League of frickin’ Legends?

Leagueshop2

I realize that they may run things a little different over on that side of the Pacific, but I booted up my LoL launcher and took a look at the store. $300 would get me 45,000 Riot points, if I bought three packs of $100/15,000 RP each. The worst I could do — and I’m sure some people do this — is to buy my RP $5 at a time, in which case $300 would net me 39,000 RP.

39,000 RP would buy me:
* About 50 champion unlocks, going by average champion RP price on my unpurchased champs; or
* About 47 skins, going by the average RP price for skins I have available to purchase; or
* A “combo pack” of a month’s worth of IP/XP boosts, every ward skin, ever summoner icon, seven pages of runes, a summoner name change, and transfer to each of the other eight regions

Remember, this is all per month. Who unlocks 50 champions every month?

Someone does, apparently. Whales gonna whale.

the author

Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

7 Readers Commented

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  1. Wolfsspinne on December 15, 2014

    “Valve, which launched DOTA in 2003”

    Seriously?

    DOTA was “lauched” in 2003 but not by Valve, it was a fricking Multi-Player-Scenario for WC3. -.-

    Kurt Davis’ article gave me cancer. Why would anyone in the world allow this guy to write articles? Does he pay to get them published?

  2. Razer on December 13, 2014

    Revenue loss? Good. That’ll teach the bastards to cater to whales.

  3. Merkadis on December 11, 2014

    I guess Korea is a golden example for why there should be a limit on spending, it seems in Korea it’s totally okay to exploit and be exploited.
    Good thing i don’t live there. p_p

  4. KainDarkfire on December 11, 2014

    I’ve certainly thrown money at league before, but that seems insane to me.

    Clearly, more research is needed for both the Korean in-game market and personal economy, if they have that kind of hobby money while working… whew.

  5. Scnoobi on December 11, 2014

    the problem with this is that this is put in AFTER a game was developed not during. and any change in your economical stuff in a game needs loads of refining so a sudden change will always turn into crap.

  6. yehababy12234 on December 11, 2014

    Some dude I knew invested like 1000€ into his account just for skins.

  7. Unmarked on December 11, 2014

    just goes to show why people flee to countries where there is a free market.

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