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UPDATE: Thanks to commentor Grimsbane for tipping us off to the message from Jagex that the sale to Shangdong Hongda is not yet finalized, but is “in early stage discussions.” Here’s the statement from Jagex:

As you may have seen through online news articles, Jagex is getting noticed. The company is getting attention from the east and the biggest market in the world, China, is knocking on our door. Jagex’s shareholders have received offers of interest and have responded positively to an approach from a Chinese company.

Jagex is in early stage discussions with the firm in question, but we must stress that they may – or may not – materialise into anything. However, should they come to fruition, it would potentially allow us access to the Asian marketplace to a high level.

What does this mean for the plans we have for our games and our fantastic community? Put simply, our plans, including the launch of NXT, Zeah, Chronicle: RuneScape Legends, God Wars Dungeon 2, and RuneScape: Idle Adventures, remain on track. It is business as usual across Gielinor!

ORIGINAL: There are microtransactions, and then there are macrotransactions. $3 might buy you a cool hat in a game like RuneScape. Tack on eight more zeroes, and you can just buy RuneScape.

That’s what Chinese Shangdong Hongda Mining Company did, purchasing RuneScape, along with the rest of UK-based Jagex, for a cool $300 million. Shangdong is described by The Financial Times as “at the mercy of forces beyond its control,” along with many Chinese companies that “are weighed down by overcapacity and debts and turning to new areas” and looking for safer investments abroad.

Assuming Jagex is still turning a profit — and there’s no reason to suggest it isn’t — this might simply be a case of a company trying to get a little steady positive cash flow to offset debts. In all likelihood, business at Jagex will continue as usual. I don’t think it’s a reason for Jagex’s fans to panic, though it’s always a little scary when someone else at your favorite game company is suddenly calling the shots.

the author

Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

11 Readers Commented

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  1. some random scottish guy on March 15, 2016

    only 300M….pffff those cheap asians could have at least offered a Phat….

  2. Avatar Primus on March 15, 2016

    I hope for Jagex that they keep the people that listen to the comunity. I have seen what they did to transformers universe where there was no direction in the development of this basicly good game, because the senior management did not listen to the developers and sworn players testing the game.

  3. grimsbane on March 15, 2016

    “Hi folks,

    As you may have seen through online news articles, Jagex is getting noticed. The company is getting attention from the east and the biggest market in the world, China, is knocking on our door. Jagex’s shareholders have received offers of interest and have responded positively to an approach from a Chinese company.

    Jagex is in early stage discussions with the firm in question, but we must stress that they may – or may not – materialise into anything. However, should they come to fruition, it would potentially allow us access to the Asian marketplace to a high level.

    What does this mean for the plans we have for our games and our fantastic community? Put simply, our plans, including the launch of NXT, Zeah, Chronicle: RuneScape Legends, God Wars Dungeon 2, and RuneScape: Idle Adventures, remain on track. It is business as usual across Gielinor!

    Thanks”

    A Moderator put that up on forums so not they have not sold to that company yet, there are still negotiations still going on and there not even sure that they will accept the deal.

  4. DERPINA on March 15, 2016

    HAHAHA I bet it went like this:
    RING RING: HEROW?
    Yes this is Jagex, we have a company to seel. It includes mass grind.
    Gwind wike dwrill?”

    Yeah…like a drill…sure…

    “Ok, we bui loveulongtime

    • Anon on March 15, 2016

      Completely ignorant and racist.

    • IDGAF on March 15, 2016

      @DERPINA Hahaha… so true. I had to laugh so hard. Well done thumps up for you :). I hope the shut down all there shit Games and sell the company in pieces would make the most sense atm. Its better to make money out of everything cause the hard times gonna come soon.

  5. Ghestly on March 15, 2016

    I hope there wont be shutdowns

  6. ryuzaky77 on March 15, 2016

    Runescape is shit anyway

    • grimsbane on March 16, 2016

      can’t call a game shit that is 15 years old and still turns a profit to where they can, Develope a new client, and keep putting out new content each week.

  7. grimsbane on March 15, 2016

    Well considering that if that company starts making shots, they know nothing of what runescape players and verterans like about the game and what they would like in the game. So this may very well kill a game that is currently purely based off of player feedback and polling.

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