Sony Online Entertainment announced that it will be challenging gamers to battle to the death in Bullet Run (previously titled Hedone). Developed by ACONY Games and available later this summer, Bullet Run is a free to play team-based first-person shooter multiplayer game that puts players in the ultimate reality TV game show, where contestants showcase their deadly talents in the name of fame.

Set in the near future, the game features the hottest new reality TV game show, Bullet Run, where performance is everything – simply gaining the kill does not win your character fame. Style and attitude, combined with a hair trigger and cat-like reflexes, will bring contestants the fame they crave. Players, also known as “Contestants,” battle to the death with ammo, weapons and attitude. With fame on the line, an array of customization options will allow players to create unique looks for their characters and ensure the style system spotlight is on them. Matches take place in a variety of settings, each of which provides a different mix of tactical options, play styles and equipment options. Through a revolutionary “Synth” technology, these reality stars will die, re-incarnate into a new body and jump right back into the action until the match is complete. Death becomes a mere setback as players compete for fame and glory.

Bullet Run brings the best elements of the FPS genre together with unique levels of immersion and character progression, creating a fully-customizable, persistent gaming experience. With six Synth Arenas – from oilrigs and jungles to abandoned shanty towns – the game focuses on individual character and weapon advancement and progression. Through their showmanship, players will have the opportunity to unlock and/or purchase new weapons, weapon modifications and attachments, wardrobe items, accessories, and custom weapon decals – all contributing to thousands of possible combinations for individualization of their characters.


  • FPS Meets Free-To-Play – Free for download for the PC. Additional content is available for purchase in the in-game marketplace.
  • Reality TV Game Show Storyline – Players will have to fight for stardom or settle for 15 minutes of fame. Cameras and commentators capture all the intense FPS action, where style and showmanship earn “Heat” and fame on the road to stardom.
  • Eight Kill Skills – Unique abilities can be trained and unleashed during combat. Each brings in cutting-edge technology for players to use in their match and are unlocked as contestants earn Heat. These include damage heals, berserker mode, enemy-trapping robots, aerial ammo attacks, devastating mini-gun action and more.
  • Active Reload – Bullet Run moves fast, and your guns need to load even faster.  The game offers an Active Reload feature. When you hit ‘reload,’ a circular interface appears. If you hit it just right, your weapon loads much faster. But be precise; if you don’t hit the mark, your gun will jam.
  • Six Killer Arenas – A thrilling assortment of game maps for players to explore and dominate including industrial landscapes, tropical islands, desert wastelands, and more.
  • Fast-Paced Multiplayer Combat – Up to 20 contestants can battle on each episode in one of two game modes: Team Deathmatch or Dominion.
  • Character Stylization – Players have access to hundreds of ‘vanity’ items to customize their characters and style, earning boosts and experience points in the in-game Style system.
  • Weapon of Choice – Thousands of potential combinations per weapon from silencers and muzzle brakes to scopes, stocks and more allow players to fine-tune their weapon to match their game play preferences. Additionally, weapons decals and paintjobs will provide players true personalization.
  • Bring on the Heat – In-game progression is rewarded through exciting play; the more Heat, the more fans. The more fans, the more players level up their Fame. Taunt, slay, and humiliate opponents, increasing Heat and unlocking new skills and weapons.
  • Character Progression – Gain access to unique items and weapons as your character advances to new levels of fame (experience); you can also earn in-game currency to help improve and learn new skills.
  • Killing Community – Add friends, join them in matches, and chat privately via the ComCenter.
  • Additional Features – Nemesis System to identify the contestant constantly blocking your path to stardom; Taunt System with custom animations to help pump up the crowd; Quickplay option; Reload minigame, and more.

Bullet Run is currently in development by ACONY Games and will be available for the PC later this summer. To register for the beta and for more information, please visit

9 Readers Commented

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  1. idk on May 28, 2012


  2. lil_BoiSmaka on May 26, 2012

    this is hedone with a dif name and a dif company when i played hedone there were no players in that game like dungeon party i hope this game(bullet run) will hav a lot of players

  3. HedoneisBad on May 23, 2012

    They keep changing the name because they can’t develop a playerbase.
    Everytime I played the NA servers there’d be 1 room full of the same people everytime, at most 2 rooms.

  4. cacalips on May 23, 2012

    SONY is a pay to win company. But of all the crooks the most generous as 10$ usually unlocks allot. Over all I do not like their management, or thir greedy titles or management, so with several other titles of FpS on the saturated market…PASS this up

  5. break15 on May 23, 2012

    mhh Parabellum shit Hedone Shit and BulletRun? Mhh
    But its now under Sony and Sony rockz 😛

  6. sector67 on May 23, 2012

    wow thats alot of name changing and it wil be wierd if they change the name again in a few months

  7. carmality on May 22, 2012

    This game is interesting, however they cant stick to one thing so they don’t have a community. Gone through multiple skins: Parabellum, Hedone, and now Bullet Run WTF?

  8. donnnyy LIKE SHOOTERS on May 22, 2012

    does it really matter that the named changed ._.

  9. AwesomePants on May 22, 2012

    Non color specific balls!!

    This game seems interesting i might check it out if it dont follow the same “F2P” model as all the other SOE games have done so far.

    Think smart Sony!