CDPR Maintains Long Silence About Gwent Development, To The Consternation Of Fans

Jason Winter
By Jason Winter, News Editor
Share:

If you haven't thought about Gwent for a while, that's not surprising. In fact, it's practically the plan for CD Projekt Red, and while that's not a bad idea from a development standpoint, it's making the player base nervous.

CDPR previously announced that it wouldn't have much to say while it retooled the game for "Homecoming" and launch later this year. Understandably, fans are starved for information, and they were expected to get some during the stream of a recent tournament.

Instead, that didn't materialize and, as Kotaku put it, the Gwent community manager, Pawel Burza, had to apologize and "confess my sins" in front of the camera for not being able to deliver any news or even adequately explain why that would be the case, as he had promised on Twitter.

When I first wrote about Homecoming, I said that "new content during these six months — or longer, because these kinds of things always take more time than they’re supposed to — will be limited." The "longer" part of things is probably going to come to pass, and if that's what's needed to make the game better, fine, but CDPR might be shooting itself in the foot with regards to its communication. Kotaku lists several random people, most on Reddit, who are concerned about the game's long-term future, and when that happens, you need to act quickly to make sure you don't lose your most passionate fans.

Maybe you can't reveal cards, straight-up, but there are all sorts of other things you can do. Having only barely sampled Gwent and not obviously not knowing what changes are being made, I can't really attest to what exactly should be communicated, but there's always something. I was the CM (and part-time designer) for a CCG company for two-plus years, and I produced some story, about something, pretty much on cue three times a week. Also, I just read a great Twitter thread this morning that explained everything a CM should be doing to keep interest in his/her product high. It can be done, even if you don't have anything earth-shattering to announce. I liked to call it "saying something without saying anything."

Naturally, this requires the highers-up to agree to reveal at least a little information; contrary to popular belief, community managers don't hate players and want to hold information from them. They're rarely the ones making the decisions, though, and if developers and project managers don't want something getting out to the public, it won't. There's something to be said for a careful approach, granted, but if your PR plan for six months is "just promote our esports and don't mention game development at all," you're not doing anyone any favors.

Share:
Got a news tip? Contact us directly here!

In this article: Gwent, CD Projekt Red.

About the Author

Jason Winter
Jason Winter, News Editor
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

Discussion (0)


Read Next

Earn Free Tanks In War Thunder's Operation S.U.M.M.E.R.

Earn Free Tanks In War Thunder's Operation S.U.M.M.E.R.

Are you a War Thunder fan who likes free tanks?...

By Jason Winter - 4 years ago

You May Enjoy

The Omega Protocol Arrives In Final Fantasy XIV’s Patch 6.31 Update

The Omega Protocol Arrives In Final Fantasy XIV’s Patch 6.31 Update

The testing continues.

By QuintLyn Bowers - 3 days ago
Fatshark Announces Delay Of Warhammer 40K: Darktide Xbox Series X|S Launch While They Address Player Complaints

Fatshark Announces Delay Of Warhammer 40K: Darktide Xbox Series X|S Launch While They Address Player Complaints

This probably isn’t exactly the response players were hoping for.

By QuintLyn Bowers - 3 days ago
Ubisoft Confirms Its PvP Game "Project Q" Is Cancelled To Shift Focus On "Priority Projects"

Ubisoft Confirms Its PvP Game "Project Q" Is Cancelled To Shift Focus On "Priority Projects"

"We will no longer support the developer of Project Q."

By Anthony Jones - 1 week ago
CWA Withdraws Request For Unionization Vote At Proletariat; Blames CEO's "Confrontational Tactics" Causing Unfair Election

CWA Withdraws Request For Unionization Vote At Proletariat; Blames CEO's "Confrontational Tactics" Causing Unfair Election

A dicey situation just got worse for Proletariat workers.

By Anthony Jones - 3 days ago
PlanetSide 2's Construction System Will Get An Overhaul So Builders Can Make Bases That Players Enjoy Fighting At

PlanetSide 2's Construction System Will Get An Overhaul So Builders Can Make Bases That Players Enjoy Fighting At

This "tedious" system is getting a much-needed makeover.

By Anthony Jones - 1 week ago