Daybreak Hires Former EA And Zynga Executive As Senior VP
PlanetSide 2, DC Universe Online, and EverQuest 1 and 2 are still free-to-play, so we can still report on Daybreak Game Company news for now, right? In that vein, GamesIndustry.biz is reporting that the company has hired industry veteran Larry LaPierre to serve as its senior vice president of games.
LaPierre has a long résumé, which includes 14 years at Electronic Arts and working on such titles as Skate 3, Diablo (on PlayStation), and the SSX and Need For Speed series. He was also a general manager at Zynga and co-founded Wyley Interactive, a mobile loyalty and rewards platform.
Let's be honest: Your first instinct upon hearing about LaPierre's history probably isn't positive. Seeing "Zynga" and "mobile" isn't exactly going to raise confidence in core gamers' perception of Daybreak or what its future might hold. Still, if there's any silver lining to be found, it's... well, it's...
Here, have a puppy!
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Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.
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