Daybreak Hires Former EA And Zynga Executive As Senior VP

Jason Winter
By Jason Winter, News Editor March 24, 2016
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PlanetSide 2, DC Universe Online, and EverQuest 1 and 2 are still free-to-play, so we can still report on Daybreak Game Company news for now, right? In that vein, GamesIndustry.biz is reporting that the company has hired industry veteran Larry LaPierre to serve as its senior vice president of games.

LaPierre has a long résumé, which includes 14 years at Electronic Arts and working on such titles as Skate 3, Diablo (on PlayStation), and the SSX and Need For Speed series. He was also a general manager at Zynga and co-founded Wyley Interactive, a mobile loyalty and rewards platform.

Let's be honest: Your first instinct upon hearing about LaPierre's history probably isn't positive. Seeing "Zynga" and "mobile" isn't exactly going to raise confidence in core gamers' perception of Daybreak or what its future might hold. Still, if there's any silver lining to be found, it's... well, it's...

Here, have a puppy!

puppy

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About the Author

Jason Winter
Jason Winter, News Editor
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

Discussion (4)

NebulaX 5 years ago
This is a very telling sign that Daybreak is going full console and may eventually drop PCs gaming.
Is a break away from mmos

anticriminal 5 years ago
COMPANY OF SCAMMERS and tonns of failed and down projects, never trust these pri cks!

Razer 5 years ago
He was Senior Producer at the time of NFS Most Wanted '05, which was one of the last good NFS games. He was since promoted to Executive Producer/VP/General Manager and oversaw microtransaction-ridden turds like NFS Carbon, NFS Undercover, and NFS World. And then there's Zynga. He's pure cancer. Daybreak is screwed.

Ghestly 5 years ago
Puppy!


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