Embracer Group, The Company That Bought Perfect World Entertainment, Has Plans To Add Even More Companies To Its Collection

A big focus will be free-to-play games.

QuintLyn Bowers
By QuintLyn Bowers, News Editor April 12, 2022
Share:

Embracer Group Buying More Games

It’s been a bit since this occurred, but some of you might remember when a company named Embracer Group bought up Perfect World Entertainment and made them a subsidiary of Gearbox Entertainment. The purchase was a $125 million deal. That was just a drop in the bucket of the $8.1 billion the company has spent buying 62 developers and other companies since 2020, and they're not done.

Reports now indicate that the Swedish company intends to continue purchasing companies at this pace over the next few years. In fact, CEO Lars Wingefors explained to Financial Times that the company plans to invest in the free-to-play space and expand into the US, UK, Poland, France, and Even China.

The interesting thing here is that while the company spent $8.1 billion purchasing developers over the last couple of years and intends to continue to do so, its market value is just a bit higher at $9.9 billion. Currently, it has 115 internal game studios and 10 operating groups – many of which gamers would be familiar with. Think Deep Silver, Gearbox, and THQ Nordic. Apparently, the company's general operating practice is to only purchase companies with a "successful record" and then leave them to do things as they have been. They're not interested in complicating things by adding additional management as they feel that’s when things "start falling apart".

Share:
Got a news tip? Contact us directly here!

About the Author

QuintLyn Bowers
QuintLyn Bowers, News Editor
QuintLyn is a long-time lover of all things video game related will happily talk about them to anyone that will listen. She began writing about games for various hobby sites a little over ten years ago and has taken on various roles in the games community.

Discussion (0)


You May Enjoy

Game Design Spotlight #16: Lost Ark's Cinematic Cutscenes Unveils Zone Depth While Staying Cohesive

💣 Feature | Game Design Spotlight #16: Lost Ark's Cinematic Cutscenes Unveils Zone Depth While Staying Cohesive

The isometric perspective does more for the game's cutscenes and zones than you think.

By Anthony Jones - 5 days ago
Enjoy This New Trailer Before World Of Warcraft’s Dragonflight Launch

Enjoy This New Trailer Before World Of Warcraft’s Dragonflight Launch

Only a week left to go, now.

By QuintLyn Bowers - 1 week ago
Finally, Rainbow Six Siege's Console Crossplay and Cross-Progression Will Arrive Next Month Along With New Season

Finally, Rainbow Six Siege's Console Crossplay and Cross-Progression Will Arrive Next Month Along With New Season

There will also be a new map, a new battle pass, and a new Defender.

By Aspen Pash - 5 days ago
EverQuest’s Night Of Shadows Expansion Is Almost Upon Us

EverQuest’s Night Of Shadows Expansion Is Almost Upon Us

Things are getting crazy.

By QuintLyn Bowers - 5 days ago
After Old Questionable Tweets Resurface, Avenger’s Lead Designer Brian Waggoner No Longer Spokesperson For Crystal Dynamics

After Old Questionable Tweets Resurface, Avenger’s Lead Designer Brian Waggoner No Longer Spokesperson For Crystal Dynamics

The decision is in response to old tweets of Waggoner’s that have been resurfaced.

By QuintLyn Bowers - 5 days ago