Embracer Group, The Company That Bought Perfect World Entertainment, Has Plans To Add Even More Companies To Its Collection

A big focus will be free-to-play games.

QuintLyn Bowers
By QuintLyn Bowers, News Editor April 12, 2022
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Embracer Group Buying More Games

It’s been a bit since this occurred, but some of you might remember when a company named Embracer Group bought up Perfect World Entertainment and made them a subsidiary of Gearbox Entertainment. The purchase was a $125 million deal. That was just a drop in the bucket of the $8.1 billion the company has spent buying 62 developers and other companies since 2020, and they're not done.

Reports now indicate that the Swedish company intends to continue purchasing companies at this pace over the next few years. In fact, CEO Lars Wingefors explained to Financial Times that the company plans to invest in the free-to-play space and expand into the US, UK, Poland, France, and Even China.

The interesting thing here is that while the company spent $8.1 billion purchasing developers over the last couple of years and intends to continue to do so, its market value is just a bit higher at $9.9 billion. Currently, it has 115 internal game studios and 10 operating groups – many of which gamers would be familiar with. Think Deep Silver, Gearbox, and THQ Nordic. Apparently, the company's general operating practice is to only purchase companies with a "successful record" and then leave them to do things as they have been. They're not interested in complicating things by adding additional management as they feel that’s when things "start falling apart".

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About the Author

QuintLyn Bowers
QuintLyn Bowers, News Editor
QuintLyn is a long-time lover of all things video game related will happily talk about them to anyone that will listen. She began writing about games for various hobby sites a little over ten years ago and has taken on various roles in the games community.

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