Embracer Group, The Company That Bought Perfect World Entertainment, Has Plans To Add Even More Companies To Its Collection
A big focus will be free-to-play games.
It’s been a bit since this occurred, but some of you might remember when a company named Embracer Group bought up Perfect World Entertainment and made them a subsidiary of Gearbox Entertainment. The purchase was a $125 million deal. That was just a drop in the bucket of the $8.1 billion the company has spent buying 62 developers and other companies since 2020, and they're not done.
Reports now indicate that the Swedish company intends to continue purchasing companies at this pace over the next few years. In fact, CEO Lars Wingefors explained to Financial Times that the company plans to invest in the free-to-play space and expand into the US, UK, Poland, France, and Even China.
The interesting thing here is that while the company spent $8.1 billion purchasing developers over the last couple of years and intends to continue to do so, its market value is just a bit higher at $9.9 billion. Currently, it has 115 internal game studios and 10 operating groups – many of which gamers would be familiar with. Think Deep Silver, Gearbox, and THQ Nordic. Apparently, the company's general operating practice is to only purchase companies with a "successful record" and then leave them to do things as they have been. They're not interested in complicating things by adding additional management as they feel that’s when things "start falling apart".
Related Articles
- Embracer Group, That Company That’s Been Buying Up All The Other Companies, Sales Have Increased And More Titles Are Coming
- Neverwinter: Northdark Reaches Is Available Now On PC and Consoles
- Neverwinter Launches Reworked Temple Of The Spider Dungeon, New Achievements, And Lolth-Blessed Armor Transmute
About the Author

QuintLyn is a long-time lover of all things video game related will happily talk about them to anyone that will listen. She began writing about games for various hobby sites a little over ten years ago and has taken on various roles in the games community.
Read Next
Naraka: Bladepoint's World Championship Trailer Just Got Nominated For An Annecy Award
There are other animation powerhouses like Arcane and Apex Legends included!
By Anthony Jones - 11 months agoYou May Enjoy
ARK: Extinction Expansion Coming To Nintendo Switch On April 11
The third expansion pack for ARK: Survival Evolved contains a new map plus fresh creatures and challenges.
By Matthew D'Onofrio - 5 days agoRedfall "Looking Into" Removing Always-Online Requirement, Was Originally Slated For PS5 Release
Players could possibly get their wish with the removal of the always online requirement for single-player.
By Troy Blackburn - 3 days agoBattle In The Heart Of Tokyo With The Launch Of "Operation Sunstorm" Coming To Free-To-Play Shooter World War 3
Urban combat and tanks and drones, oh my!
By Troy Blackburn - 2 days agoNew Act And Season Mode Coming to Undecember In April
Players of Needs Games’ Action RPG have a bunch of new content to look forward.
By QuintLyn Bowers - 1 day agoSMITE's Season of Hope Begins March 28, Featuring Reworked Core Gameplay and Visual Identity
Players can look forward to a new Conquest map, unique items, and fresh skins.
By Matthew D'Onofrio - 2 days agoDigital Extremes Celebrates 10 Years Of Warframe With Rewards And Activations
The team is also preparing for the return of TennoCon as an in-person event.
By QuintLyn Bowers - 3 days ago
Discussion (0)