ESRB Will Label Games With "Random Items" Among Their In-Game Purchases

Jason Winter
By Jason Winter, News Editor April 13, 2020
Share:

The ESRB has announced an addition to its ratings that will highlight video games that have randomized items -- a.k.a. "loot boxes" -- for purchase. This is a modification of an earlier policy that indicated whether games had any kind of additional purchases available, randomized or not.

The new label is "In-Game Purchases (Includes Random Items)" and it will be applied to any game with purchases of randomized items, whether using real money or currency that can be purchased with real money. The definition of randomized items includes "loot boxes, gacha games, item or card packs, prize wheels, treasure chests, and more."

According to the ESRB's blog post, their research indicates that parents are concerned about their children spending money on in-game purchases in any way -- not just via loot boxes -- and that fewer than a third of them even know and understand what a "loot box" is. It's "game consumers and enthusiasts (not necessarily parents)" who have asked for this kind of labeling, the ESRB said.

Still, it's probably a good step to take, though it falls short of the pledge made by the ESA (which controls the ESRB) "to disclose information on the relative rarity or probability of obtaining randomized virtual items" in its members' games. That's supposed to be enacted by the end of 2020, though I could see the chaos caused by the global pandemic pushing that deadline back to some degree.

Share:
Got a news tip? Contact us directly here!

In this article: Loot Boxes.

About the Author

Jason Winter
Jason Winter, News Editor
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

Discussion (0)


You May Enjoy

PlanetSide 2's New Player Experience Goes Live Thursday

PlanetSide 2's New Player Experience Goes Live Thursday

Lots of tweaks and changes for veteran players, too.

By Jason Winter - 1 week ago
Court Rules That Former Destiny Composer Illegally Distributed And Sold Music

Court Rules That Former Destiny Composer Illegally Distributed And Sold Music

Penalties would be in excess of $100,000.

By Jason Winter - 1 week ago
Grab Your Demonslaying Gear, You’ll Need It For Revelation Online’s October Update

Grab Your Demonslaying Gear, You’ll Need It For Revelation Online’s October Update

The denizens of the City of the Demon Gods are ready to go to war.

By QuintLyn Bowers - 2 days ago
Final Fantasy XIV Live Letter Covered Lots Of Exciting Job Adjustments And Quality Of Life Changes

Final Fantasy XIV Live Letter Covered Lots Of Exciting Job Adjustments And Quality Of Life Changes

We’re going to have to wait a bit longer for the Data Center Travel system, though.

By QuintLyn Bowers - 4 days ago
New Water-Themed Hero Added To Naraka: Bladepoint Roster

New Water-Themed Hero Added To Naraka: Bladepoint Roster

Valda Cui, The Sea Dragon, uses the power of water to dominate her foes.

By QuintLyn Bowers - 1 week ago
Take A Peek At The New Interactive World Map For New World, That'll Kill Some Time Before Launch, Right?

Take A Peek At The New Interactive World Map For New World, That'll Kill Some Time Before Launch, Right?

Something to tide you over a bit until launch!

By Michael Byrne - 1 week ago
See More
Live Giveaways