Five Years After Alpha Launch, Albion Online Going Free-To-Play In April

Jason Winter
By Jason Winter, News Editor March 20, 2019
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Freeform RPG Albion Online was originally promoted as a free-to-play game during its paid alpha -- that's why we have a page for it -- before developer Sandbox Interactive GmbH switched gears and decided to make it a paid game at launch. Sandbox said at the time that "Making the game ready for a free to play model would take up significant development time" and that F2P "would also create a lot of risks for the game – spamming, botting, world too small, etc."

Apparently, all that's been taken care of -- or maybe they just want more players -- because Albion Online will be going free-to-play on April 10. In a blog post, the dev team said that, despite the game "doing very well," its $30 price tag a "massive deterrent for trying out a new game, especially one as unconventional as Albion Online."

Veteran players will receive a Specter Wolf mount as compensation for their time, as well as a 10-day Fame boost, which runs from April 1 until the update goes live on the 10th. The FAQ provided with the blog post states that the overall monetization of the game will not change, with the two primary pillars being premium status and a cosmetic cash shop.

New players will be able to enjoy the full game, including the Oberon expansion that went live today. The April 10 update will also introduce a host of new features and content to the game, as laid out on the forums.

In our initial post about the game shifting from F2P to B2P just over three years ago, multiple commenters predicted this would happen eventually, some more cynically than others. I haven't played Albion since doing a first impressions article all the way back in 2014, because it just wasn't my cup of tea. If you've been playing it, what are your thoughts on today's news?

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About the Author

Jason Winter
Jason Winter, News Editor
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

Discussion (10)

DhU3M 3 years ago
Since the announcement of it going F2P a lot of players are not happy about it.
A lot of players feel betrayed. Especially with the compensation package players
are getting that spent money on the game is a bit insulting. And everyone is scared
of a Bot invasion when the game officially goes F2P.

View 2 replies
rickshaw 3 years ago
I grabbed this game and its a very very good one, loads to do with nice graphics!
So play it, it will be absolutely AWESOME on the F2P model and will bring a much sort after crowd from its change. :)

Rea 3 years ago
Smells freemium stuff.

Big G 3 years ago
Oh boi, I forgot this game existed! Glad it's becoming free to play.

Doomsayer 3 years ago
THE NEW RUNESCAPE EPIC GAMING EXPERIENCE, LETS GO GAMERS AND CRASH IT DOWN. FLOOD IN THE BOTS AND SPAMMERS AND ONLINE DATERS, THIS IS THE END FOR ALBION! YOU HAVE MADE A GRAVE MISTAKE, ALBION DEVS!

View 1 reply
Guza 3 years ago
Took them long enough.


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