Most free to play games and publishers don’t reveal exact numbers when it comes to things like playerbase, revenue, and even subscribers where applicable. Innogames is taking a bit of a different approach when it comes to revenue and announcing to the world exactly where just about all of their titles stand.
Having initial development costs in the neighborhood of about 1 million Euros (a bit over $1.1 million USD), Forge of Empires has now pulled in over 100 million Euros in revenue over the almost 3 year life of the free to play game. With over 25 million registered accounts, Forge of Empires isn’t likely to slow down now that the iOS and Android versions are hitting their stride.
Armin Busen, Chief Product Officer at InnoGames, attributes the success to “…the combination of high quality content and a well working, sustainable business model. The free-to-play model allows us to reach a large target group of players and earn the revenue over a long period of time. A lot of players enjoy our games for years, which is why long-term motivation is one of the most important goals for all of our games.”
How are other Innogames titles panning out? Released in 2009, Greopolis is set to hit the 100 Million Euro lifetime revenue target itself this fall, and even Tribal Wars has eclipsed the 80 Million Euros mark.
If you want to check out where all the money is coming from, head on over to the official Innogames website.