(Free-to-Play) Resistance Is Futile, Says Robot CEO

Hearing the CEO of a company working on a free-to-play game say nice things about the free-to-play model shouldn't come as that great of a surprise, even when he seems to be right.

Robot Entertainment CEO Patrick Hudson spoke to GamesIndustry.biz this week, saying that "resistance" to F2P is diminishing, though he admitted that it will probably never go away, due in part to there still being "a lot of crappy games with crappy free-to-play pricing models."

Hudson obviously doesn't think his company's game, Orcs Must Die! Unchained, is "crappy," but he doesn't classify Robot Entertainment as a free-to-play developer. Rather, OMDU is a game developed by them that happens to be free-to-play.

As to his greater point, though, I have to agree. Like it or not, free-to-play is more respected and accepted, both by the people who make and who play games, than it ever has been, and there's little reason to think that will change any time soon. The naysayers think free-to-play will die -- or rather, they hope it will, despite the concept having no basis in reality and despite the wild success of League of Legends, Dota 2, World of Tanks, and others.