According to the internet, February is National Friendship Month (and yes, there’s a specific Friendship Day in February too), so it kinda makes sense that ArenaNet has decided to have a friendship-related event for Guild Wars 2 players. The idea is to celebrate all those connections players have made with each other — both within the game and without.
The company wants players to share their friendship/relationship stories on one of their social networks: YouTube, Twitter, Facebook, whatever, so they can gather them into one big sappy collection of stories and share them on the GW2 site later this month. Players wanting their stories to appear on the site will need to use the hashtag #GW2FriendShips.
ArenaNet is also doing a bit of a giveaway alongside this. Those wanting to enter will just need to add another hashtag, #GW2Giveaway. Prizes include a discount code for For Fans By Fans swag or a commissioned portrait of two in-game characters. The fine print for all this can be perused on the Guild Wars 2 site.