Hearthstone Battlegrounds Devs Aren't Concerned About Monetization

Jason Winter
By Jason Winter, News Editor November 11, 2019
Share:

When a Hearthstone auto-battler was announced at BlizzCon, one of the questions we had was "How will it be monetized?" Apparently, that's a question that the developers also have.

Gamasutra talked to Game Designer Dean Ayala and Producer Melissa Corning at BlizzCon, asking them about the reasons behind making Hearthstone: Battlegrounds and the team's long-term strategy. From a gameplay standpoint, the answers were simple. "We play a bunch of games and we're inspired by a bunch of different things," said Ayala, who added that the creation of Battlegrounds didn't come from some executive dictating the need to chase a trend.

Nor is their foremost desire to make a quick buck, at least not right away. As Ayala said, the goal is simply to get people into the game, and that they're "not really that concerned with what happens with revenue and Battlegrounds in the next 3 months." Corning added that the mode doesn't have a monetization strategy at the moment and will be dictated by how much support the players want for the mode.

That's a great approach for the developers of a game (or game mode) to take, but there's a reason I started the title of this article with "Hearthstone Battlegrounds Devs" and not "Blizzard." Someone at Blizzard certainly has plans for how Battlegrounds will be monetized, but that might not be a conversation that the game designers need to be a part of. On the other hand, seeing as how many free-to-play games are designed from the ground up with monetization in mind these days, it might not be the best idea to leave the people actually making the game completely out of the loop either. It's a difficult tightrope to walk, and one that we hope Blizzard will navigate properly.

Share:
Got a news tip? Contact us directly here!

In this article: Blizzard, Hearthstone.

About the Author

Jason Winter
Jason Winter, News Editor
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

Discussion (0)


You May Enjoy

Warframe's Nidus Prime and Operation: Plague Star Events Now Live

Warframe's Nidus Prime and Operation: Plague Star Events Now Live

It's a solid infest-ment.

By Jason Winter - 2 weeks ago
Blizzard Removing Suggestive Jokes From World Of Warcraft While Players Remove Themselves

Blizzard Removing Suggestive Jokes From World Of Warcraft While Players Remove Themselves

The two things aren’t exactly related, but things are definitely tumultuous in WoW right now.

By QuintLyn Bowers - 1 week ago
Fallout Worlds Is Now Available In 76

Fallout Worlds Is Now Available In 76

Play in customized worlds with special features.

By QuintLyn Bowers - 2 weeks ago
Get Ready To Jam With The Bard Class In Trove’s Console Version

Get Ready To Jam With The Bard Class In Trove’s Console Version

Support and heal your party with tunes.

By QuintLyn Bowers - 1 week ago
New MMORPG Into The Echo Bills Itself As "A Massively Multiplayer Time-Travel Odyssey"

New MMORPG Into The Echo Bills Itself As "A Massively Multiplayer Time-Travel Odyssey"

ETLOK Studios' debut project promises alternate progression system and no pay-to-win or pay-for-convenience.

By Jason Winter - 1 week ago
Open-Alpha Weekend Announced For "Nostalgic" MMO Genfanad

Open-Alpha Weekend Announced For "Nostalgic" MMO Genfanad

The game is a comedic take on MMO tropes.

By QuintLyn Bowers - 1 week ago
See More
Live Giveaways