The fallout from Blizzard’s decision to sack a Hearthstone pro player and two casters over pro-Hong Kong statements continues. Since yesterday’s summary, which included mention of a collegiate team that flashed a “FREE HONG KONG” sign during a streamed tournament, that team has received … well, zero punishment from Blizzard, though its members took it upon themselves to self-punish.

According to reporter Rod Breslau, the team from American University has “decided to forfeit the match and the season, saying it is hypocritical for Blizzard to punish blitzchung but not them.”

It’s tough to see whether all this controversy — which includes people cancelling their subscriptions to World of Warcraft or trips to BlizzCon, demanding refunds, or outright deleting their accounts — will have a significant enough effect on Blizzard’s bottom line to alter their stance on their actions of earlier this week, and going forward.

There has been some financial fallout, at least. Activision-Blizzard’s stock has dropped by 3.2% this week, with an analyst saying that Blizzard doesn’t have “any good choices here, in terms of finding a solution that would protect their business interests.”

As per its most recent financial statement, Activision-Blizzard made 12% of its revenue from the Asia-Pacific region, which includes China and other territories, such as Japan, Korea, and Australia. That total has generally fluctuated between 10% and 15% over the last 10 quarters, with the raw total being down for seven of those 10 quarters, which puts a bit of a damper on the notion that China is an “emerging market,” at least for Activision-Blizzard. If it’s required, a withdrawal from the region might not be as catastrophic as one might think, but it’s still something the company is probably seeking to avoid.

Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.


  1. Lets face it BLIZZARD ARE MUN’TED as they have always been! what they did to this guy boarders on a public beheading for FREEDOM OF SPEECH.
    Blizzard have never listened to any of their dedicated subscription players.
    Diablo is the most ignorant of games they blindly kept a silence on, and WOw they did what they liked to game and not what players wanted.
    Blizzard do suck even more after not thinking they are in U.s.a. and free.
    Not in China who are under a Communist -Capitalist mix match of bullshit! Its a government who says I ‘m in power for the rest of my life & I have all the money, and you poor peeps who are fellow countrymen you can suffer deeply under the communist flag while we the government live in a capitalist world reaping all the cash!
    China =Capitalism for their forever leader!
    China = Communism for the people.


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