So where to begin? TERA, the free-to-play MMORPG from En Masse Entertainment, has partnered up with Sanrio to bring a collection of Hello Kitty themed items to the cash shop in TERA. These special lockboxes contain semi-enigmatic scrolls but also have a chance of containing specifically colored Hello Kitty clothing items.
A more expensive Hello Kitty lockbox could score you the official backpack or even the headband. Yep, just imagine your badass character dicing up some BAMs while sporting some official Hello Kitty gear.
It’s kind of a weird cross over promotion, but who am I to argue with a pop culture icon?