Hi-Rez Studios And Skillshot Media Partner With Sports Audience Monetization Platform
Hi-Rez Studios and its esports subsidiary Skillshot Media are looking to further improve the way they serve fans by partnering with FanAI, a sports audience monetization platform. In this deal, FanAI will provide data on the players of Hi-Rez Studios' games, that the developer can use in relation to grassroots events and competitions.
As part of the deal, FanAI will gain access to "anonymized player data" from Hi-Rez's titles. This will include what games are played and for how long.
According to Esports Insider, the idea is to offer a better understanding of Hi-Rez's audience in order to cater to their needs.
Related Articles
About the Author
QuintLyn is a long-time lover of all things video game related will happily talk about them to anyone that will listen. She began writing about games for various gaming sites a little over ten years ago and has taken on various roles in the games community.
More Stories by QuintLyn BowersRead Next
The December update for Quake Champions is out and not only do players have an all-new mode to play around in, but they'll also have a chance to earn free rewards with the game's new battle pass. The Battle Pass is available fo...
You May Enjoy
The game drops on both Steam and Epic Games today.
Honestly, it seems like a small change from the "norm," but I kind of dig it.
The longer this goes on, the more ridiculous it seems.
This is just the first of multiple "gearing" help planned, more will be revealed soon.
Discussion (0)