InnoGame's Announces Success Of Game Targeted At Women

InnoGames’ most recent free-to-play game, Elvenar, is big with women, according to a recent press release from the company. According to the press release, half of the game’s player-base is women who are buying items more often and spending more money than men in the game’s shop.

The press release also breaks down the differences in what types of items women buy in the strategy-MMO when compared to men -- map expansion for men and research items for women. In addition, the game features the oldest player base in InnoGame’s portfolio with 70% of players being over 35.

Along with the info, the development team released a video talking about their thought process behind creating the game, which you can view above.