The LEGO Group announced plans for an upcoming free-to-play offering in LEGO Universe, the MMOG (massively-multiplayer online game) based on the iconic brick-building play experience. Beginning this August, the free-to-play option will welcome players to try LEGO Universe for free, as long as they like, before deciding whether or not to become paid members. Also, players will no longer need to invest in the game DVD to play LEGO Universe. The game will be available via free digital download only.

LEGO Universe will continue to generate revenue through paid memberships, and there are no plans for micro-transactions at this time. Players can try out the free-to-play zone for an unlimited period of time, and can pay $10 (USD) per month to become a LEGO Universe member and receive full game access. Those who sign up for extended memberships will continue to receive discount pricing.

The LEGO Universe free-to-play experience will offer a limited selection of game content, including two adventure zones and one player property area for building their own virtual LEGO models. Paying members will have access to all areas in the full game, along with membership benefits such as competitions and community events. In addition to the 15+ robust adventure zones and instances as well as 5+ property worlds currently in-game, access to new expansions, like major Ninjago content coming later this year, will require players to register for full membership.

Aside from simplified registration and game access for consumers, digital distribution will also enable LEGO Universe to expand more efficiently. The MMOG has new updates, features, challenges and rewards – more than any box could handle – planned for Q4 2011 and beyond!

Following official launch in October 2010, thousands of players have entered the vibrant virtual world of LEGO Universe. The development team has released numerous content updates, new gameplay features and enhancements, and the community has been bustling with events, contests, and incredible user-generated content from creative players across the globe. Now is the time for players to gear up for the free-to-play launch coming in August at


  1. To be honest, I wouldn’t waste money on this game o-o…There are so many better free games and this is over priced for a kids game xD. I’d rather blow 20 on minecraft which has crap updates than this for what it is currently. I plan to try it out when it becomes free though. If its good when I get my gaming laptop instead of this netbook I may play it more. This would be much better of going full f2- and having a cash shop like most games. Its a smart way to gain money and playerbase.

    • You can’t yet. Apparently nobody reads, it comes out free in August. you commented in June….. It will be out sometime this month. Its only August 5th.

  2. Reading the press release, the game hasn’t gone free-to-play at all. Basically, they are releasing a multiplayer demo. If there are no plans for microtransactions and they are keeping subscriptions, it is not a free-to-play game. It’s too bad, though, I was excited by the news at first.

  3. Man when I saw it I just though “where I was all that time that didnt know about this!” and after reading the free limitations I was “oh why I had to know this!”

  4. I saw the headline and was all like “F* YEAH”
    Then I read the content that free players have and got really disappointed.

    What a shame…

  5. Am I the only one who has never heard of this game before?
    Anyway, it seems the free content is really, really limited.
    This is just a demo, you can’t even use the chat so you can guess the lever of features the free players will have.

  6. Ahaha. I bought this game a couple months ago. It was crap. I played it for a day, I’m kind of looking forward to this though because of new content.

  7. Wow !!! LU Online will be a awesome break from the other ” TYPICAL ” MMOs !
    i will put this game on My ” Must try Before you Die ” list 😀

  8. O wait!!!!!!!~looks at what free users can do~ shit no…….only one world to build in?and only 2 adventure zones?……..God man….Better call it a DEMO….

  9. yeeeeeeeeeeeeeeesssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssss i love this dayyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy ^_^ ^_^

  10. OMFG!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!I CANT FUCKING BELIEVE IT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! GOD I LOVE THIS WORLD!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! OMG MMOBOMB YOU MADE MY LIFE 100000000000000000000000000X AWESOME I LUV YOU!!!!!!!!!!!!!!!!!11


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