Nexon Financials: Strong In China, Korea, Less So In Japan, NA, Europe

Jason Winter
By Jason Winter, News Editor February 13, 2015
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Nexon Financials

Earlier in the week, we learned about NCSoft's pretty good financial picture as of the end of 2014, and today it was Nexon's turn.

First, the good news: Q4 evenues in China and Korea were up substantially year-over-year, with growth of 36% and 52%, respectively. Overall revenue was up 42.9 billion yen -- about $360 million -- in Q4, a year-over-year increase of 25%.

Outside of China and Korea, things aren't as bright. Japan is singled out as a sore spot, with the "right strategy, but not executed well enough" -- which reads like the leadership was just fine, it was just those pesky employees who screwed everything up, please don't fire us, we're executives!

And if you need any notion of what Nexon's investment in the West is like, this one chart should tell you everything you need to know:

Nexon Revenues

That said, Nexon did announce "year-over-year revenue growth from key PC titles, MapleStory, Mabinogi, and Vindictus, supported by improved operations and marketing" in North America, Europe, and other Western regions.

Nexon remains optimistic about 2015, though, with several games scheduled to launch in the coming year, billed as the "richest pipeline in Nexon's history."

Nexon 2015Q1

You can read the full financial report here.

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In this article: MapleStory, Vindictus, Nexon, Mabinogi.

About the Author

Jason Winter
Jason Winter, News Editor
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

Discussion (23)

Austn8r 5 years ago
Mabi is dying, and I have a sentimental attachment to it... I believe in the game and I love the company. I will happily support them for years on end...

Near 6 years ago
Nexon NA? Simply a piece of trash.

Muphet 6 years ago
There would be way more players from europe if they would handle servers, pings and client patcher. right now it's worse then playing on koreans server using vpn.

Jellopy 6 years ago
The strong areas are the ones with most updated games and betas going for new ones, this is pretty obvious in my eyes that they are doing poor in NA since they have shut down 2 games with a very strong, albeit minor in contrast to their flagships, following in the past couple years. That kind of makes people lose faith in a company when they take your cash for something then remove it from existence entirely. They need to redeem themselves with a solid product. They still do way better than the majority of free to play devs/publishers in all markets though.

Metadon 6 years ago
I wanted play Dirty Bomb and Vindictus but IP Block all time ,I'm not interested what their projects! I know Nexon what they shit!

unmarked 6 years ago
Seeing as how f2p games only get their good source of income from the same players who love the game lets take a look at potential reasons why na isn't doing so good

-maplestory is not a pvp game, so having a bunch of pay 2 win content and hard to defeat bosses unless you shell out large amounts of money is a good reason as to why you arent making money
-maplestory thats pretty much what everyone goes to maplestory for or talk about. Nobody really cares for the other games, thats most likely due to there being a bunch of content that isn't released for this region while other continents are 3 years ahead of us in terms of updates
-nexon breaks more promises than a old lady has back problems
-the nexon staff doesn't really interact with players.

Bone 6 years ago
I never played Maplestory cause I thought it was super ugly, yet I do want to try the MS2 that is currently in BETA in Korea, but that wont get here for a long time... Pretty much their own fault if they fail over here (Europe and NA) I would like to spend money on MS2 even tho its not out yet maybe buy a founders pack... but Nexon (europe and AN) seems to be too busy scratching their asses to get anywhere....

Deyirn 6 years ago
The way is see it, there is lack of content. It takes forever for us to get a new MMO, and most of the times there are disappointments like ArcheAge. We get old shitty games rereleased over and over again. There isn't a descent new MMOFPS or an Anime MMO, not even a descent Fantasy one either. We have to either wait or play the same old boring games, that's why Nexon's revenue is low, same goes with other companies as well.

One of my favorite MMOFPS games is Alliance of Valiant Arms, but the aeria version is so devastated by the cash shop, it's not even worth it. I paid the price of having 200 Ping on the Brazilian server, but it's totally worth it, it's not P2W at all... so far.

Saiyer 6 years ago
Maybe if Nexon NA wasn't left to die, things would be better. Way late patches/content , constant cash grabs versus KR release of content, and a lack of any interesting games to be released.

Back in the past, Nexon NA was doing well. Maplestory was popular (still is, just much less so), Mabinogi was a treat for a less linear MMO...but somewhere along the line they got lazy or greedy. They put less support into their games, and ramped their cash shops up with RNG boxes of hell. They took games that had significant backing, and pulled the biggest offensives you can with free-to-play titles.

If you're going to have lack luster control over your game, yet sell RNG related items with low chances and high price...Of course you're doomed to fail.

View 1 reply
gadeon 6 years ago
Nexon kr taking way to long to bring new games to eu and na and na ip blocking.

Naranams 6 years ago
So what you're saying is...Nexon is irrelevant everywhere outside of South-East Asia?

Doomex 6 years ago
Well i see how many games have eu/jp 9 games some of them good some of them bad.Nexon kr have 3x more and lots of mobiles games to.No wonder they are financialy strong.

Matheus 6 years ago
Two words: IP Block

Nexon gei 6 years ago
Nexon sucks, nexon is gei.

some random scottish guy 6 years ago
What do they expect ?

Asian developed games always have the most up to date content and patches they are perfectly translated and fit exactly into the asian culture.

They then release so called betas in other countrys that never really catch up to the asian patches and are never really fully translated properly with all culture and jokes / foul language considered. Every country will have there own version of the game with there own cash shops and different content unless its some kind of global launch then its just a laggy nightmare for every one.

So like i said what do they expect.... Im not speaking about nexon in specific just take your pick.

On a side note, one thing the asian developers get right imo is that they realize there players will be playing these games for years to come so yes they put in a heavy grind, and that doesnt sit to well with the average joe who wants everything now now now.

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