Paradox Interactive Mulls Free-To-Play For Its Grand Strategy Games
Paradox Interactive isn't particularly known for its free-to-play offerings. It did publish Magicka: Wizard Wars, which didn't exactly light the world on fire (though players did that to each other often enough), and this is its only listed full free game on Steam.
The publisher/developer isn't ruling out the possibility that that could change, however. In an interview with GamesIndustry, three Paradox executives weigh on on the company's successes and the ways it could go in the future. CVP of Business Development Shams Jorjani admitting that the huge DLC catalogs for its games -- particularly its grand strategy historical simulations like Crusader Kings II, Europa Universalis IV, and Hearts of Iron IV -- can be intimidating to new players, especially after paying full price for a base game. Chief Product Officer Mattias Lilja said that Paradox sticks with the model "because it works," and incoming CEO Ebba Ljungerud said that a reason for that is because the base games offer such robust and long-lasting gameplay, even without the additions of DLC.
It's near the end of the piece that Jorjani made some intriguing statements regarding free-to-play. He said that the company isn't strictly married to any one payment model, and "we know that our games don't perhaps translate that well to free-to-play," but the premium model is "shrinking" while F2P is "growing."
Lilja seems even more open to the idea of non-premium business models, if Paradox can make it work. He said:
"If we could simultaneously have different ways of paying that would make people happy, we would do that. But we don't have the data, and we don't know how that would play out... I don't think we have anything particularly against a free-to-play grand strategy game. We just have no idea how that would do."
That last part might not quite be right. In April, Paradox gave away Crusader Kings II for a brief period of time. I picked it up and have been playing nearly every night for close to two months. I'll definitely buy some DLC when the Steam Summer Sale rolls around, and others who picked up the freebie undoubtedly have already. So perhaps Paradox already has some insight into how giving away the base version of a grand strategy game can lead to future monetization.
About the Author
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.
You May Enjoy
As Global Release Nears, Tower Of Fantasy Rolls Out New Trailer Showing Plenty Of Customization Options For Characters
Alongside the trailer released a dev video that dives into the habits, likes, and motivations of the team.By Anthony Jones - 4 days ago
Warhammer 40,000: Darktide Is Now Delayed Until November 30
Creating something great takes time.By Aspen Pash - 1 week ago
From Out Of Nowhere, Evolve: Stage 2 Is Back With The Return Of Online Peer-To-Peer Servers
Perhaps a dedicated community is all one game has ever really needed.By Aspen Pash - 1 week ago
Turbo Golf Racing Is Out, Tee Up Now On Multiple Platforms
Move over Rocket League, a new competitor has arrived.By Aspen Pash - 3 days ago
Bungie Continues To Sue Video Game Harassers And Cheaters Because It Is "Right" And "Good Business"
An interview with Bungie's lawyer provides answers.By Aspen Pash - 5 days ago
Black Desert Online Celebrates Summer With Otters And Sand Castles
Otters fight Papu in a 30v30 deathmatch.By QuintLyn Bowers - 3 days ago