Tencent Axes Honour Of Kings Partnership Over Cotton Boycott
Tencent has removed a pair of outfits from its hit MOBA game Honour of Kings due to a cotton boycott. Really.
As the South China Morning Post reported, the two skins/outfits were designed by British fashion house Burberry but were quickly pulled from the game, and no official reason was given. Unofficially, it's believed that the reason was due to Burberry boycotting cotton produced in the Xinjiang region of China, "where Beijing denies claims of genocide and forced labour in the region."
The skins were produced for the character Yao and described by Burberry China President Josie Zhang as "allowing our Chinese customers to explore virtual products through the medium of online games" so that "we can connect with our communities in a way that really resonates with them."
It's not the only time Tencent's partners have clashed with the Chinese government. SCMP also reported that the company suspended its partnership with Nike, a sponsor of the League of Legends Pro League, removing the Nike logo and merchandise from its website. (Riot Games is owned by Tencent.)
Related Articles
- UPDATED: According To Reports, Tencent And The Guillemot Family May Be Taking Ubisoft Private In Order To Save It
- Valorant Studio Head Teases Everything Upgrading To UE5 Can Do For Them Without Actually Saying What They’ll Do With It
- UPDATED: SAG-AFTRA Now Striking Against League Of Legends Following Alleged Attempt By Formosa To Subvert Ongoing Video Game Strike
About the Author
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.
More Stories by Jason WinterRead Next
Epic Games is adding more features designed to expand on Fortnite's integration with the social media app Houseparty.
You May Enjoy
Halo was "best in class" visually when it was released, and it needs to be that again according to the newly renamed studio.
The first of the Voodoo and Yoruba Pantheons are added to the roster.
Islands Of Insight Development Ceasing, Offline Mode Will Be The Only Way To Play After October 30th
The Lunarch Studios development team is available for new work.
Classy move from the team, but not a surprising one as they've stayed consistent on things like this.
As the Aeternum version launches, so does the MMORPG's first ever raid.
The company reduces 2nd quarter expectations by 30%.
Discussion (1)