UPDATE: It's Not Our Fault, It's Yours: FNTASTIC Claims The Day Before Was Doomed By A "Hate Campaign" And Only Those Content Creators Made Money

For a company that said they were closing, this seems like a weird defense to mount.

Michael Byrne
By Michael Byrne, Editor in Chief
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The Day Before Gameplay

Hey, do any of you remember The Day Before? Yeah, that zombie survival game that went belly up within days of opening, forced the closure of the developer, saw the publisher scramble to work with Steam on forced refunds, has a myriad of stories coming out about development behind the scenes, and generally went from the most wishlisted game on Steam to a complete disaster?

Yeah, that game.

Well on top of rumors that the founders of FNTASTIC may be already working on their next game, rumored to be mobile, the company's X (formerly Twitter) still keeps ticking for some reason, despite having announced the studio's closure back on December 11th (posted as an image below because things involving this game sometimes disappear.)

the_day_before_closing_image

In a post early this morning, FNTASTIC claims that every rumor you've heard from "alleged developers" is false. They apparently were a great company to work for, offered remote work and healthcare, helped employees with mortgages and equipment, and even paid salaries on time...nice of them...

They also claim they didn't deceive players or their investors, and they claim to have a good relationship with them still...you know, this company that CLOSED last we heard.

day_before_defense_post

Fine, you feel unfairly attacked? I get wanting to defend yourself. As absurd as the first 3 points on their post are, let's skip them as just being reactionary. You did deceive players, but I've covered that so much, we'll skip it this time around, even though there are falsehoods here, like them refunding money, that was MYTONA that did that. FNTASTIC initially had announced they were closing and using money received to pay off debts to partners.

Points 4 and 5 get wild though, friends.

In these particular points, FNTASTIC tries to paint an alternate reality where it isn't their fault at all that things went south.

Then who is to blame, you ask?

Easy. You. And Me. All of us that cover or consume gaming content.

Players that accused them of being a scam, journalists who covered the game from start to finish, content creators that levied a "hate campaign" against the game and were the only ones who "made money" in the "gold rush" of pre-release popularity...that's who gets the blame. Not the company that literally used their massive hype following to sell totally different games, then mentions those games selling in this post as an example of their "successes."

FNTASTIC didn't remove advertised features, they were all in there except "a few minor features, like parkour"...despite clips being removed from their own YouTube channel because they showed content not in the game and other small things, like, you know, the ENTIRE GENRE OF THE GAME NOT BEING WHAT WAS ADVERTISED.

The Day Before Looks To Be Changing Names

The post goes on to say that after some initial fixes, the game started to be reviewed better, people were enjoying it, and keys were on the black market for over $200 dollars (not something you want to really use as an example of a "good thing" since they were only there because the game was a trainwreck and you couldn't get keys on Steam anymore). The team says they were even getting emails from people begging for keys, modders were starting to do their thing, and petitions were made asking the team to continue development.

(Side note: If you Google "The Day Before Petition" right now, your top results are asking for accountability, refunds, and other actions against the company/game...there's also one reddit post in the top results that calls for The Day Before to be saved...it didn't go over well.)

It's all very "alternate reality" shit. It's the politician giving the story of a "big strong man came up to me one time, big man, tears in his eyes" crap. Did you get those emails you claim you did that were asking for access or giving you words of encouragement? Maybe, I don't check your email, so I'll give you a "maybe." In the end, who cares? YOU (FNTASTIC) put up a game that was wildly different from what you advertised, YOU decided it was ready to charge money for, YOU gave it 4 days before you gave up on it...those are YOUR decisions.

For some unknown reason, a closed company ends its statement by saying you should follow their social media to "know what will happen next."

Un-freaking-real.

So much for "not holding a grudge" against those that didn't believe in them.

UPDATE 1: 1/25/2024 - Here we go again...I feel like I'll have a bunch of updates on this one just like last time. FNTASTIC has removed the above statement bashing content creators from X (Twitter). It is still available as one of the only 2 things on their website. The other item is their studio closure announcement. SEE?! That's why I used imaged instead of embeds above! As I mentioned above, things find a way of disappearing around this game!

They've presumably done this to avoid the community notes that plagued the original post and re-post. They've added a reference to the original announcement in their actual X (Twitter) bio instead.

While FNTASTIC's X (Twitter) account is still live, the account for The Day Before has been deactivated sometime in the last 24 hours (I was able to tag it yesterday, so it WAS there lol!) The Day Before's official game site is also no longer up.

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In this article: FNTASTIC, The Day Before.

About the Author

Michael Byrne
Michael Byrne, Editor in Chief

Mike “Magicman” Byrne has been a part of the MMOBomb family for years and serves as the site’s current Editor-in-Chief. His love for MMOs and gaming in general has led him to covering games for numerous gaming websites including Gamebreaker TV and XIV Nation where he proudly displays his fanboy flag for FFXIV:ARR.

More Stories by Michael Byrne

Discussion (3)

justsomeguy 10 months ago
Those early videos, that people kept comparing the released game to, were clearly game concept videos, showing what the game they hoped to make will be like. Although by the time they released it, FNTASTIC had removed those videos, and the marketing videos other than not showing bugs, were reasonably close to what was released. If one were to take the matter to court, they'd be looking at the marketing videos used to sell the game that was released, not those removed early game concept videos.

The FNTASTIC heads clearly were not living in reality, as anyone, with any sense would have known they were completely incapable of making the game they demonstrated in those game concept videos. I would imagine the ones that pushed for it to be released when it was, was their investors that were getting fed up with how things were going. Then when it crashed, and burned as it did, FNTASTIC was shut down to liquidate its assets, so their investors could get at least some of their investment money back.

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