There have been a few stories running around regarding APB Reloaded closing a deal about hitting the retail shelves during the holidays.
Here is GamersFirst response to clarify the information: “Given that APB Reloaded has been the most talked about online game this summer and its unprecedented growth in open beta players, it has become very attractive to large institutions in the game distribution business. In just 6 weeks of open beta the game has attracted over 600,000 users and over a quarter million fans on the game’s fan page on Facebook. As a result of this success, we’ve been approached by retail partners to launch the title on retail shelves. Although we are evaluating our options, we have not picked a potential partner as of now. GamersFirst is also committed to the Free2Play® model and any retail strategy will be guided by those principles. “ From Rahul Sandil, Senior Vice President of Marketing, PR & Business Development.