Call Of Duty Now Under An 'Always-Live' Business Model

Get your wallets ready for season pass purchases and microtransactions.

Aspen Pash
By Aspen Pash, News Editor April 11, 2022
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Call of Duty News

Activision Blizzard's Call of Duty franchise is switching over to an 'always-on' live service business model. That means that the game will be getting a lot more TLC. More patches, updates, maintenance periods, and just a whole lot more work for the devs working on CoD. Thankfully, Activision already thought of this.

As we noted in a previous post, Activision Blizzard announced that more than 1,000 members of their QA contract workers would be being converted to full-time and receive a pay bump to at least $20 an hour. This is a great first step in tackling the very difficult business of 'always-on' that requires a lot of heads, and a lot of behind-the-scenes work.

A 'live service' model is difficult because of the amount of work that goes into it. The player base needs to not only stick around, but also to take out their wallets and pay for battle passes subscription fees, and much more. Think of it like this, for an 'always live' game, the players need to be ‘always playing’ and ‘always paying.’ Thankfully Call of Duty is a large enough franchise where this might not cause too big of an issue.

Let's just hope that this endeavor doesn't jeopardize the time and effort put into other projects. Call of Duty is great, but you never want to put all of your grenades in one basket. If you want to read the full article, please check out Tech Radar's site.

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In this article: Call of Duty, Activision.

About the Author

Aspen Pash
Aspen Pash, News Editor
Aspen is an avid gamer currently residing in Japan. She is most attracted to games narrative design and is a huge fan of player choice in games. If Aspen is not playing games, she is most certainly writing about them.

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