EA CEO Believes Battlefield IP Has A "Tremendous Opportunity" To Succeed As Call Of Duty Future Is In Flux
The CEO admits EA has "a lot of work" to do to make Battlefield a better franchise, though.
In the middle of Microsoft and Sony's disagreements on the future of Call of Duty, Electronic Arts CEO Andrew Wilson believes the Battlefield IP has a "tremendous opportunity" to succeed amidst the ongoing confusion. The Battlefield franchise in recent years has stumbled its way into launch, but Wilson assures us the right teams are now in place to bring the series back to its former glory. That is, if COD gets restricted to the Xbox console.
At a recent Goldman Sachs speaking event, Wilson stated Battlefield's multi-platform reach would help expand its presence if COD went Xbox-only. However, fans keeping tabs on the series will know that's quite a tall order, even if COD gets locked down to one console. Battlefield 2042 has been less than stellar and has muddled the future of the IP. Though, Wilson admits that EA and DICE did not deliver "in the last two iterations of [Battlefield] in the way that [they] should have," and seemingly thinks the right teams are now in place to bring the franchise back in order.
Of course, he says, "a lot of work" is necessary to make this a reality. Wilson also believes Battlefield has "extraordinary" roots in the industry and resilience as an IP despite the massive missteps in recent memory. Moreover, Wilson compares Battlefield to the Star Wars movie series. Both are unsteady performance-wise as of late, but could reinvent their overall vision and grow over time with the right creative team behind them. Wilson is banking on that resolve for the future of Battlefield, yet it doesn't inspire much confidence from me since the objective of success is at the demise of Call of Duty.
Do you think Battlefield's leadership can turn around the franchise? Let us know below!
About the Author
Anthony Jones is a gaming journalist and late 90s kid in love with retro games and the evolution of modern gaming. He started at Mega Visions as a news reporter covering the latest announcements, rumors, and fan-made projects. FFXIV has his heart in the MMORPGs scene, but he's always excited to analyze and lose hours to ambitious and ambiguous MMOs that gamers follow.
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