European game publisher Gamigo AG, which recently merged with Aeria Games, has made another intriguing acquisition. This time it’s for gaming news site MMOGames.com, announced today as part of Gamigo’s “capital-friendly, platform-driven M&A strategy.”
According to Gamigo’s press release, Gamigo’s first goal is “optimizing the portal for partners and improving monetarisation.” The rest of the press release is just as corporate-y, but it seems like the overall long-term goal of the acquisition will be to provide additional marketing opportunities for Gamigo’s games.
All of that leads to the obvious question of conflicts of interest. If, say, Blizzard were to acquire MMOBomb, how much faith would you put in a favorable article about Hearthstone or Heroes of the Storm? Or an unfavorable one about one of Blizzard’s competitors? While it’s good that Gamigo isn’t hiding the news of the acquisition, there probably needs to be an announcement front-and-center on the MMOGames site, or at least something on its “About Us” page. Until it is — and maybe even after — it will always lead to questions of impartiality.