Half Of Nexon Is Now For Sale

Jason Winter
By Jason Winter, News Editor January 3, 2019
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Kim Jung-ju, the founder of Nexon, has put about half his company up for sale. To be precise, it's NXC, Nexon's holding company which Kim owns, that's for sale, to the tune of 98.64% of its stock. Kim owns 64.49% of the shares, his wife Yoo Jung-hyun 29.43%, and another company Kim owns, Wisekids, at 1.72%. NXC is the largest shareholder in Nexon, holding 47.98% of its shares. With all that in mind, it essentially means that Nexon, or at least a controlling stake in it, is for sale.

According to Yonhap News Agency, the total value of the shares is about $5.32 billion, though the sale price could go as high as $10 billion. Kim is supposedly selling his shares of NXC because he's "been unhappy with regulatory restrictions against game firms in South Korea," though NXC denies that statement. The company was fined nearly a million dollars in 2018 for deceptive loot box marketing.

It's worth noting that, as of its latest financial statement, Nexon does 45% of its business in China, a country that has been an even bigger regulatory headache over the past few months.

Kim's legal issues might also be playing a part in his decision. According to Forbes, "In 2016 Kim was found not guilty of bribery charges after being indicted for giving money to a prosecutor, who was his good friend from university" and "Kim resigned as a director of Nexon after the allegation."

Yonhap speculates that Kakao, Netmarble, Electronic Arts, and Tencent (because of course) could all be potential buyers. Tencent is particularly likely because it operates Nexon's Dungeon&Fighter in China, which enjoyed "record" revenues in Q3 2018. Maybe I should have put "Tencent gets even bigger" in my 2019 predictions, but that would have seemed a little too obvious.

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About the Author

Jason Winter
Jason Winter, News Editor
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

Discussion (6)

yobaz 2 years ago
gameforge will buy it .P

GQ 2 years ago
If you want Nexon to operate the way you hoped then you better hope a US Gaming Company buys it. The U.S. doesn't have restrictions like that except maybe in California and Hawaii. The U.S. will unlikely get restrictions on the gaming industry like that anytime soon. Unless the State Level steps in.

Deboomdroph 2 years ago
honestly Highly doubt anyone will buy it.

Gaming market has had a void of new games and any games that do come out are normally copy paste of past games and gamers are seeing this trend and are not buying it anymore. Nexon being one of those companies is dying and is not alone. They are trying to get new cash to keep going but like I said I don't think anyone going to risk investing into gaming at this time.

Deathloche 2 years ago
I hope a U.S. based gaming company buys it.

PuddingBear 2 years ago
EA can't afford NEXON

View 1 reply

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