Hi-Rez Studios and its esports subsidiary Skillshot Media are looking to further improve the way they serve fans by partnering with FanAI, a sports audience monetization platform. In this deal, FanAI will provide data on the players of Hi-Rez Studios’ games, that the developer can use in relation to grassroots events and competitions.

As part of the deal, FanAI will gain access to “anonymized player data” from Hi-Rez’s titles. This will include what games are played and for how long.

According to Esports Insider, the idea is to offer a better understanding of Hi-Rez’s audience in order to cater to their needs.

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QuintLyn is a long-time lover of all things video game related will happily talk about them to anyone that will listen. She began writing about games for various hobby sites a little over ten years ago and has taken on various roles in the games community. For the past five years she's been a writer at Gamebreaker TV.

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