Today, LoL Esports announced a partnership with Sanquin, a blood donation organization combating the decrease of donor number in the Netherlands. To encourage people to sign up for their first donation appointment with the organization, LoL Esports will reward them with a Blood Moon Thresh skin in League of Legends.

The campaign is soft-launcing today with the real push starting on September 8 during the EU LCS Summer Finals. There’ll be plenty of time to be part of it too, because it doesn’t end until December.

For full details on the campaign, check out the #MyFirstBlood website.

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QuintLyn is a long-time lover of all things video game related will happily talk about them to anyone that will listen. She began writing about games for various hobby sites a little over ten years ago and has taken on various roles in the games community. For the past five years she's been a writer at Gamebreaker TV.

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