Study Says F2P Whales Don't Splurge On Big Packages, Tend To Make Many Smaller Purchases

Jason Winter
By Jason Winter, News Editor
Share:

GW2 Whale

Gaming research firm DeltaDNA has released a new study that provides an important insight into the spending habits of free-to-play gaming's biggest spenders. As summarized by GamesIndustry.biz, the study indicates that while "whales" do provide much of a F2P game's income, it usually comes from multiple, smaller, purchases than from a small number of purchases of expensive items or packages.

According to the study, which surveyed over a million players who had spent at least $100 on mobile games since July 2015, over half -- 54% -- never spent more than $50 at any one time, with the typical purchase being around $20. Even among players who spent more than $1000 in that time period, 20.2% never spent more than $50 at any one time.

The study concludes that trying to sell big and pricy bundles isn't the answer, and that big spenders are more likely to respond to "building better long term engagement and creating rewarding experience for all spenders." Which seems like a "duh" statement, but when developers see the money being thrown around in some "free" games, it makes sense that they'd think they can sell countless big-ticket items to people with deep pockets. Apparently, that's not always the case.

What's the most you've ever spent at one time in a game? We're not counting pre-purchases, early access packages, collector's editions, and the like. Rather, what's the most you've ever spent from actually inside the game? Have you ever exceeded that $50 threshhold? Or are you more content to make numerous, smaller, purchases?

Share:
Got a news tip? Contact us directly here!

About the Author

Jason Winter
Jason Winter, News Editor
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

Discussion (5)

Meh 6 years ago
Will this stop Devs/Pubs trying to sell founder's premium gold packs?
|
Of course not.

Fortegs 6 years ago
Most league players know how little things add up over time. A skin here and there, oh there's a champ I like....I don't wanna grind IP so I'll just buy it, things like that. I've seen some crazy numbers from my friends on how much they have spent overall.

Treadhead 6 years ago
This site doesn't normally cover Mobile games, so are Mobile-centric research results really relevant?

Riot wouldn't still be selling those huge skin bundles if nobody ever bought them, and then there is Wargaming and their ever more expensive premium tanks bundles.

View 1 reply

Read Next

World of Fishing Makes Men "Manly"

World of Fishing Makes Men "Manly"

Tired of looking at that puny male character while you fish for hours in the free-to-play fishing MMO, World of Fishing?...

By Michael Byrne - 6 years ago

You May Enjoy

League Of Legends Source Code Stolen During Cyber Attack Last Week; Riot Receives Ransom Email

League Of Legends Source Code Stolen During Cyber Attack Last Week; Riot Receives Ransom Email

"Today, we received a ransom email. Needless to say, we won't pay."

By Anthony Jones - 4 days ago
Fortnite Creative’s Unreal Editor Now Delayed Until March

Fortnite Creative’s Unreal Editor Now Delayed Until March

The long-awaited game mode is pushed back once more.

By Aspen Pash - 3 days ago
Apex Legends Rings In The Chinese New Year With The Celestial Sunrise Collection

Apex Legends Rings In The Chinese New Year With The Celestial Sunrise Collection

Players can start collecting the limited-time Legendary skins today!

By Aspen Pash - 4 days ago
Ahoy! Sea Of Thieves Enters 2023 With Matchmaking And PVP Improvements As Well As A Brand-New Adventure

Ahoy! Sea Of Thieves Enters 2023 With Matchmaking And PVP Improvements As Well As A Brand-New Adventure

Batten down the hatches and prepare for a storm of PvP battles.

By Aspen Pash - 5 days ago
Warframe Dev Stream Announces New Bug-Frame, "Star Days" Event, And Continues Prep For 10th Anniversary And Cross Save

Warframe Dev Stream Announces New Bug-Frame, "Star Days" Event, And Continues Prep For 10th Anniversary And Cross Save

Known as Citrine, the Bug-Frame will be the 52nd Warframe coming to all platforms soon.

By Anthony Jones - 1 day ago
Blue Protocol Keeps Promise On Test News Today, But The News Isn't Great

Blue Protocol Keeps Promise On Test News Today, But The News Isn't Great

Testing is going to be delayed a bit longer.

By QuintLyn Bowers - 3 days ago