When it comes to this whole social distancing thing thrust upon us by the coronavirus, it seems some are faring better than others. And it’s probably no surprise that if gamers aren’t exactly happy with it, we’re at least kinda good at it. After all, we’ve got something to do.

So, it shouldn’t surprise anyone that at this point, officials like the World Health Organization are looking to video game companies for help convincing people to stay put and follow all the necessary guidelines to limit the spread of the virus. That’s why the WHO, along with eighteen game and gaming-related companies, have teamed up to launch the #PlayApartTogether campaign.

The campaign will make use of special in-game events, exclusive, activities, and more to encourage people to take care of themselves in the best way possible. This will apparently include incorporating messages into games — likely similar to those MMO players have seen telling them to log off for a while and stretch their legs after playing for a few hours.

The companies involved in the campaign are a variety of PC and mobile developers and publishers, along with streaming sites. They currently include: Activision Blizzard, Kabam, Snap Games, Amazon Appstore, Maysalward, Twitch, Big Fish Games, Playtika, Unity, Dirtybit, Pocket Gems, Wooga, Glu Mobile, Riot Games, YouTube Gaming, Jam City, SciPlay, and Zynga. So, if you use any of these companies’ services, you’ll probably be seeing something related to the #PlayApartTogether campaign soon.


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