There’s a problem, the elephant in the room, that nobody wants to address. The accusations of games journalism playing fast and loose with a dubious set of ethics, is bubbling over. In recent years, the elephant is screaming, wildly knocking over furniture, and it’s starting to become impossible to ignore.

This topic came to head recently with the scandal involving allegations of non-consensual sex, abuse, manipulation, and nepotism amongst game developer Zoe Quinn, Quinn’s former boyfriend, Eron Gjoni and Kotaku reporter Nathan Grayson. Putting aside the sordid accusations, the he-said-she-said boyfriend-girlfriend allegations of infidelity, and the deplorable abuse that’s been heaped on Quinn since the story broke, the question remains: Is games journalism irrevocably entwined with conflicts of interest? Or is that at least the perception people have?

For journalists to remain an impartial party, they must avoid at all costs mixing personal and professional relationships. When that is unavoidable, transparency of the relationship must be announced. Disclosure to the audiences of any biases that could be perceived to influence reporting is necessary to maintain the trust of the audience.

Conflicts of interests can take many shapes and forms; they are not just limited to romantic relationships, but can arise from friendships and family relationships as well. Issues can also arise when there is a financial gain connected to press coverage, whether the gain is for the journalist themselves, or for people he or she personally knows. There is a clear conflict of interests if journalists are accepting gifts from parties they are covering. Time and time again these issues involving clear conflicts of interests are seen in games journalism.


That isn’t to say there aren’t those who’ve taken notice of the issue and attempted to spur on discussion, but when this line of ethics is re-established by those who critique games journalism, most often than not, they receive retaliation.

Robert Florence’s Lost Humanity 18: A Table of Doritos, details Geoff Keighley’s role as someone who simultaneously promoted cheesy Doritos while being considered by Harvard Business as a leader in his field. Keighley was quoted as saying, “There’s such a lack of investigative journalism. I wish I had more time to do more, sort of, investigation.” Yet, there he is pictured, promoting Doritos and Mountain Dew: a clear conflict of interests.

Florence also published tweets (That have since been removed from the article.) from games journalist Lauren Wainwright saying ,“Urm… Trion were giving away PS3s to journalists at the GMAs. Not sure why that’s a bad thing?” Following up with the tweet, “Lara header, two TR pix in the gallery and a very subtle TR background. #obsessed @tombraider”.

There seems to be a very clear conflict of interest that Wainwright has with Square Enix, the publisher of Tomb Raider, seeing how she listed doing freelance work for Square Enix. Instead of addressing the extravagant gifts and promotion of a product, Intent Media, owner of MCV, Wainwright’s employer, sent a complaint to Eurogamer resulting in Wainwright being removed from the article, Florence being hit with libel complaints, and subsequently Florence leaving Eurogamer.

Erik Kain of Forbes summarized the Florence situation as “The fact of the matter is, articles like Florence’s and the fallout of that article do point to a widespread, deeply entrenched problem facing the gaming press and its lack of a uniform ethical code that often serves or at least appears to serve game publishers first and consumers second.”

Tomb Raider

Perception is everything. Whether or not there are favors being given, the perception is that there could be. The lack of upfront transparency continually undermines the credibility of any organization through the eyes of gamers. It’s ludicrous to suggest that Zoe Quinn herself set back the role of women in the gaming industry, as some purport. It would be more accurate to say Gamergate set the entire gaming industry back; it set back the public’s perception of games journalism and game development.

These events have given a perception that neither sector of the industry can be trusted to behave in a professional and ethical manner. The lack of criticism coming from within the industry about the unethical behavior, is itself, unsettling. The retaliation against those who point out the unethical behavior, is all the more disturbing.


Note: This is a charged topic due to the personalities involved and the allegations levied against them. Keep it civil, keep personal attacks out of it, and talk about the topic at hand rather than the tabloid-soap-opera details.

Michael Dunaway has been part of the MMOBomb team for years and has covered practically every major Free-to-Play title since 2009. In addition to contributing First Look videos and news articles, Michael also serves as the Community Manager for the upcoming MMORPG, Skyforge.


  1. Do facts and not opinions, everytime someone says 98%, 8.3 or any other rate number it is based on the premises of someone’s points of view… ratings are not EVERYTHING. You should write facts, line up your “formula” to write about the game (pros, cons, aspects, general gameplay graphics, comparing it to another game for example) without saying, “Ok i don’t like this because”. It’s completely different hearing someone say, “Ok I hate loading screens at this point!” or someone saying “There is a loading screen at this point!” and I understand that at some point it’s NOT easy if somewhat impossible to do such and that’s what I believe it’s called good and bad journalism.

  2. Just like journalism for newspapers.
    Never been to Iraq? As long as you can write authentically as if you had been there, you don’t have to write about real events in order to be taken seriously.

    Nobody looks at game reviews for the ratings nowadays though. Anything going on there is a trivial matter. The real opinion-forming these days happens on youtube channels or through other popular sites like Reddit or Twitch. Want to sell that new game?
    Reach a hand full of green out to the cynical brit or pewdiepie and you might coincidentally find to have some mutual interests.

    • It appears to me that you know little of Totalbiscuit – he openly refuses “deals” that forbid him to point out problems (he posted on his twitter a few screenshots of such offers) and he discloses accepted deals properly (at the start of his videos). On others, I have honestly no idea, but I do trust TB on these matters. Pdp’s opinion on games matters a lot less than that of a professional critique, he’s an entertainer.

      • I don’t see how him openly refusing certain deals and disclosing other accepted ones would stop him from privately accepting deals that he does not disclose. Do you?
        Totalbiscuit reviews indie games, so it’s not like he would receive big offers anyway but a good amount piles up to a lot of money already.

        And pewdiepie’s videos might actually form opinions a lot more than the cynical Brits since he has 30 million subs over youtube. 15 times more than TB’s. People don’t care much about whether the let’s-player is a professional or not. For them they’re Youtubers before anything else and they watch what they enjoy.

  3. Conflicts of interest will sure seem like they matter a lot when you buy a $60 online shooter that these critics were raving about so much, only to find that it’s a steaming POS. A month later, I read that all the reviewers that had access to the game before launch were invited to review the game in a 5 star hotel and play on a closed network. Suffice to say, my mileage with the game did not match theirs.

    The Quinnspiracy was just the straw that broke the camels back.

  4. This is why I stopped reading *most* articles and reviews from “journalists” and focus more on what the actual players have to say.

  5. As long as consumers keep them in business fake journalists aren’t going to change their ways, why would they if they’re making money?

    It seems that in today’s worlds ethics mean very little specially when it comes to making money.

    • Pretty much. There’s not a lot we can do but stick to journalists you trust who are transparent and make their values clear. Sh*tpost sites like Kotaku thrive off clickbait. There’s little that can be done about them because there is no cure for stupid.

  6. There certainly seems to be a problem with “corruption” (for lack of a better word) in the realm of gaming journalism. Solution: stop supporting sleazy journalists by visiting their websites and buying magazines, etc.

    TLDR: don’t feed the pigeons and they will go away.


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