343 Industries Apologizes After The Release Of An Offensive Halo Infinite Juneteenth Cosmetic

The cosmetic has since been renamed “Freedom”.

Aspen Pash
By Aspen Pash, News Editor
Share:

343 cosmetic skin

Juneteenth is an annual holiday in the United States in commemoration of the emancipation of enslaved African Americans. In celebration, 343 Industries released a Halo Infinite skin that adorned the colors associated with the holiday: red, black, green, and yellow. However, the studio named the new cosmetic “Bonobo” which is a species of ape. Obviously, an emblem meant to honor the emancipation of African Americans being named after a monkey is offensive and, after a user pointed out the error, 343 Industries were quick to update the name to “Freedom”.

Founder of 343, Bonnie Ross, issued a statement regarding the issue saying: “We were made aware of a palette option for our Juneteenth emblem that contained a term that was offensive and hurtful. The team immediately addressed this issue via an update. We are a studio and franchise that is committed to inclusivity where everyone is welcome and supported to be their true self. On behalf of 343, I apologize for making a celebrated moment a hurtful moment.”

John Jynyszek, 343 Industries Senior Community Manager also addressed the issue on Twitter by saying, “We strive to create diverse and inclusive gaming communities. While the original name refers to an internal toolset, it was not intended to be applied to this content and we recognize the harm it may have caused.”

Some went on to explain that the name of the program, which is Bonobo, has been in use for some time. After inputting a name for the skin into the program, the program for whatever reason did not recognize it, and as a result gave the skin the default name of "Bonobo".

Still, many commenters still seemed skeptical as this was the first time the default name of the program was used in naming something in the game and the fact that this blunder happened in commemoration of Juneteenth of all holidays also left many with a raised brow.

Share:
Got a news tip? Contact us directly here!

In this article: 343 Industries, Halo Infinite.

About the Author

Aspen Pash
Aspen Pash, News Editor
Aspen is an avid gamer and Twitch streamer currently residing in Japan. She is most attracted to games narrative design and is a huge fan of player choice in games. If Aspen is not playing games, she is most certainly writing about them.

Discussion (2)

suahieh 7 months ago
To who racist?
To snowflakes in the west?
African people are fine with this BUT OF COURSE I don't mean american africans...
Jeez, the degradation of minds in the west is THAT bad I suppose.

mercillesss 7 months ago
Nah. I dont believe they didnt know that was offensive, someone in 343 KNEW what they were doing and didn't think they would catch backlash or thought the community would not have caught on immediately. Whoever is responsible for that name was just being offensive thinking they were being funny. Something like name calling does not just "happen accidentally."


Read Next

WoW: Classic Dev Clears Up 90 Day Transfer Worries, Says It's "The Absolute Minimum" And Could Go Longer

WoW: Classic Dev Clears Up 90 Day Transfer Worries, Says It's "The Absolute Minimum" And Could Go Longer

"We believe its very important to carefully monitor the population on these new realms."

By Anthony Jones - 7 months ago

You May Enjoy

Warframe Dev Stream Announces New Bug-Frame, "Star Days" Event, And Continues Prep For 10th Anniversary And Cross Save

Warframe Dev Stream Announces New Bug-Frame, "Star Days" Event, And Continues Prep For 10th Anniversary And Cross Save

Known as Citrine, the Bug-Frame will be the 52nd Warframe coming to all platforms soon.

By Anthony Jones - 2 days ago
The Omega Protocol Arrives In Final Fantasy XIV’s Patch 6.31 Update

The Omega Protocol Arrives In Final Fantasy XIV’s Patch 6.31 Update

The testing continues.

By QuintLyn Bowers - 5 days ago
Cozy Comfy Multiplayer: What Ever Happened To Coke Music?

💣 Feature | Cozy Comfy Multiplayer: What Ever Happened To Coke Music?

The popular music mixer MMO by Coca-Cola seemed to vanish overnight.

By Aspen Pash - 3 days ago
Ahoy! Sea Of Thieves Enters 2023 With Matchmaking And PVP Improvements As Well As A Brand-New Adventure

Ahoy! Sea Of Thieves Enters 2023 With Matchmaking And PVP Improvements As Well As A Brand-New Adventure

Batten down the hatches and prepare for a storm of PvP battles.

By Aspen Pash - 6 days ago
Tower Of Fantasy Introduces A New Special Forces Agent In Next Week's Update

Tower Of Fantasy Introduces A New Special Forces Agent In Next Week's Update

Alyss, codename M-sec 2000 can transform into a fairy for infiltration purposes.

By QuintLyn Bowers - 3 days ago
Fortnite’s iOS Version Is About To Become Even Worse

Fortnite’s iOS Version Is About To Become Even Worse

At the end of the month, they’ll no longer allow players to spend V-Bucks.

By QuintLyn Bowers - 6 days ago