Activision Blizzard Fined A Measly €5,000 For Not Disclosing Loot Boxes In Diablo Immortal
This is the consequence for not disclosing randomized in-game purchases, in accordance with rules introduced by PEGI in 2020.
Activision Blizzard was given a slap on the wrist for hiding loot boxes, being fined an amount less than many players each probably spent gambling on them over the years.
Pan-European Game Information (PEGI), the video game ratings board, has imposed a penalty on the company for failing to disclose the inclusion of loot boxes in Diablo Immortal. Activision Blizzard was supposed to be clear about their presence when submitting the mobile game for rating. PEGI also fined media company Plaion for the same offense with the Limited Bounty Hunter Edition of Hunt: Showdown.
And the price to pay? €5,000 each. This is the consequence for non-compliance, in accordance with rules that were introduced by PEGI in 2020 regarding randomized in-game purchases. Both companies had to update their store listings and marketing materials too, so everyone is fully aware that loot boxes exist in the games.
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Matthew “dinofries” D'Onofrio is a writer, content creator, podcaster and — most importantly — a gamer. With such a strong passion for video games and a severe case of FOMO, it's no surprise he always has his finger on the pulse of the gaming world. On the rare occasion Matt's away from a screen, you'll find him strumming away on his acoustic guitar or taking care of his cat Totoro.
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