The First Law of Cash Shops is: “If you’re going to change how people spend money, communicate it like nothing else you’ve ever communicated before.” Lots of developers fail to do that, thinking that people won’t care about a seemingly minor change — or worse, thinking that they can sneak by a potentially unpopular move without anyone noticing.

That’s why I have to give My.com credit, for going into a good bit of detail regarding some changes that are coming to Armored Warfare‘s cash shop. See, it can be done!

Prior to today’s update, you could only buy premium vehicles as part of a bundle. Now you can buy them individually, “with no additional content tied to them, for a standard price,” in addition to the option to purchase a bundle. Also, new vehicles introduced to the shop will only be purchasable for real money, not in-game gold — which is itself a premium currency purchased with real money. After a “cooldown period,” you’ll be able to purchase those vehicles with gold.

Those gold bundles themselves will be “adjusted,” but My.com does “not plan to change the original core conversion of real currency to Gold, or the purchase power of Gold within the game.” The transition is underway to unify USD and euro prices, so that, for instance, an item costing $9.99 USD will also cost 9.99 euros. Finally, premium time will be purchasable with real money.

That’s all the financial news. In early 2018, My.com plans to implement a weekly plan of activities to perform in-game, including short quests with improved rewards. Once things are up and running, the developer will create “deeper, more engaging in-game activities for special occasions.” Learn more about all these changes on the Armored Warfare site.

the author

Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

5 Readers Commented

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  1. riverman51 on February 2, 2018

    MIGHT BE BETER WHEN THEY GO TO PS4 FINGERS CROSED LOL

  2. cbfly on November 19, 2017

    I love to play this game aw,but guys and girls don`t wont to play when you lose half the matches and make no money,you got to make money to stay in and play and buy new tanks,they give you chicken feed to play and not many are going to stay in and play and lose,so come on aw give player something to play for,thanks

  3. Pang Zhu on October 16, 2017

    I fail to see where you find anything positive to give them credit for in their communication towards their customers.

    There is virtually no information in the article about changes – total lack of reasoning for it.

    They basically spend an entire news article on avoiding the specifics – only mentioning “because business/reasons” and “we don’t want to tell you more now nor later”

    The game has been sailing down the drain for quite some time, but they still manage to surprise in regards to their ingenuity finding ways to disappoint – basically succeeding at making their turds smell worse with every patch and business decision.

  4. Zim on October 5, 2017

    Its a good game, a real shame there are so few players.

  5. leon on October 4, 2017

    Because the game is dying(less than 100 online), they only focus on milking the players.

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