The First Law of Cash Shops is: “If you’re going to change how people spend money, communicate it like nothing else you’ve ever communicated before.” Lots of developers fail to do that, thinking that people won’t care about a seemingly minor change — or worse, thinking that they can sneak by a potentially unpopular move without anyone noticing.
That’s why I have to give My.com credit, for going into a good bit of detail regarding some changes that are coming to Armored Warfare‘s cash shop. See, it can be done!
Prior to today’s update, you could only buy premium vehicles as part of a bundle. Now you can buy them individually, “with no additional content tied to them, for a standard price,” in addition to the option to purchase a bundle. Also, new vehicles introduced to the shop will only be purchasable for real money, not in-game gold — which is itself a premium currency purchased with real money. After a “cooldown period,” you’ll be able to purchase those vehicles with gold.
Those gold bundles themselves will be “adjusted,” but My.com does “not plan to change the original core conversion of real currency to Gold, or the purchase power of Gold within the game.” The transition is underway to unify USD and euro prices, so that, for instance, an item costing $9.99 USD will also cost 9.99 euros. Finally, premium time will be purchasable with real money.
That’s all the financial news. In early 2018, My.com plans to implement a weekly plan of activities to perform in-game, including short quests with improved rewards. Once things are up and running, the developer will create “deeper, more engaging in-game activities for special occasions.” Learn more about all these changes on the Armored Warfare site.