My.Games Business Improves In Q1, Now Accounts For 39% Of Mail.ru's Revenue

Jason Winter
By Jason Winter, News Editor May 7, 2021
Share:

The My.Games portfolio of games continues to rake in the rubles for its corporate overlord, Russian tech giant Mail.ru. The company's Q1 2021 financial report indicated a 42.2% year-over-year increase in revenue, meaning that the games business increased nearly half from the first quarter of 2020 to the first quarter of 2021, continuing the trend that's been seen throughout the past year. Overall, the games segment accounted for 39% of Mail.ru's revenue in Q1 2021, up from 35% a year ago. That's 11 billion rubles, or about $149 million.

98% of My.Games' revenue came from free-to-play games, with mobile games accounting for 78% of that. Conqueror's Blade was mentioned as one of "the main contributors in MY.GAMES revenue YoY growth in Q1 2021." That's easy enough to see when you look at the game's growth on Steam from one year ago to now, going from 1,633 average players in February 2020 to 6,292 in April 2021.

Overall, My.Games counted 22.7 million monthly average users across all its titles, "4.8% share of paying monthly users versus 4.4% in Q1 2020." We think that means 4.8% of the free players were monetized, but decided to include the whole quote just to be sure. 79% of revenue came from outside Russia and the CIS, mainly from the United States, Germany, and the United Kingdom.

Total accounts created to date for various games include 114 million for Warface, 3.1 million for Conqueror's Blade, and 12 million for Skyforge. It's worth noting that Armored Warfare is not mentioned anywhere in the report.

You can read the Mail.ru Q1 2021 financial report here.

Share:
Got a news tip? Contact us directly here!

About the Author

Jason Winter
Jason Winter, News Editor
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

Discussion (2)

Cloak 1 year ago
I really wonder who's spending all this money. And who is making these new accounts. These games are not worth anyone's time or especially their money.

View 1 reply

You May Enjoy

Whelp, It Was Fun While It Lasted But You'll Need To Give Overwatch 2 A Phone Number Again

Whelp, It Was Fun While It Lasted But You'll Need To Give Overwatch 2 A Phone Number Again

Pre-paid phones have been enabled so now the policy is fully reinstated.

By Michael Byrne - 1 week ago
Mixing Some Halo With Some Rust And Other Games, Dysterra Kicks Off Early Access Today

Mixing Some Halo With Some Rust And Other Games, Dysterra Kicks Off Early Access Today

Hop in and start shooting now.

By QuintLyn Bowers - 5 days ago
Fatshark Shares Results From The First Week Of Warhammer 40,000: Darktide’s Pre-Order Beta

Fatshark Shares Results From The First Week Of Warhammer 40,000: Darktide’s Pre-Order Beta

There’s still a lot of work to be done.

By QuintLyn Bowers - 5 days ago
Microsoft Claims It Offered Sony A 10-Year Contract For Call of Duty On PlayStation, No Comment From Sony

Microsoft Claims It Offered Sony A 10-Year Contract For Call of Duty On PlayStation, No Comment From Sony

Seems to be the fight that just won't end...

By Michael Byrne - 1 week ago
Marvel Snap's Next Season, "The Power Cosmic," Adds Rare Series 4 And 5 Cards And Token Shop In December

Marvel Snap's Next Season, "The Power Cosmic," Adds Rare Series 4 And 5 Cards And Token Shop In December

Some incoming big players in the Marvel universe will likely change up the meta.

By Anthony Jones - 6 days ago