My.Games Business Improves In Q1, Now Accounts For 39% Of Mail.ru's Revenue
The My.Games portfolio of games continues to rake in the rubles for its corporate overlord, Russian tech giant Mail.ru. The company's Q1 2021 financial report indicated a 42.2% year-over-year increase in revenue, meaning that the games business increased nearly half from the first quarter of 2020 to the first quarter of 2021, continuing the trend that's been seen throughout the past year. Overall, the games segment accounted for 39% of Mail.ru's revenue in Q1 2021, up from 35% a year ago. That's 11 billion rubles, or about $149 million.
98% of My.Games' revenue came from free-to-play games, with mobile games accounting for 78% of that. Conqueror's Blade was mentioned as one of "the main contributors in MY.GAMES revenue YoY growth in Q1 2021." That's easy enough to see when you look at the game's growth on Steam from one year ago to now, going from 1,633 average players in February 2020 to 6,292 in April 2021.
Overall, My.Games counted 22.7 million monthly average users across all its titles, "4.8% share of paying monthly users versus 4.4% in Q1 2020." We think that means 4.8% of the free players were monetized, but decided to include the whole quote just to be sure. 79% of revenue came from outside Russia and the CIS, mainly from the United States, Germany, and the United Kingdom.
Total accounts created to date for various games include 114 million for Warface, 3.1 million for Conqueror's Blade, and 12 million for Skyforge. It's worth noting that Armored Warfare is not mentioned anywhere in the report.
You can read the Mail.ru Q1 2021 financial report here.
About the Author
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.
Broken Ranks Closed Beta Coming Later This Month, Sign Ups Available Now
Independent Polish developer Whitemoon, creators of the flash-based game Pride of Taern, announced the upcoming beta period for its new MMO, Broken Ranks.By QuintLyn Bowers - 1 year ago
You May Enjoy
SMITE's Season of Hope Begins March 28, Featuring Reworked Core Gameplay and Visual Identity
Players can look forward to a new Conquest map, unique items, and fresh skins.By Matthew D'Onofrio - 4 days ago
The "Long-Awaited" PUBG: BATTLEGROUNDS 2023 Roadmap Is Finally Here
Developer Krafton wants to "reduce stress and increase enjoyment overall" for players.By Matthew D'Onofrio - 1 week ago
GDC 2023: Nuverse Will Discuss New Game Development AI Which Brings Advances To NPC Speech And Animation
Skynet is launching.By Troy Blackburn - 1 week ago
You Got Your MapleStory In My Kartrider: Drift
A special collaboration brings two popular MapleStory characters to the racing game.By QuintLyn Bowers - 4 days ago
It's Bots vs Bots In The Latest Anti-Cheat System Unveiled By Irdeto, "Denuvo Unbotify"
Unleashing AI to take out bot cheaters.By Troy Blackburn - 6 days ago
Mad World Drops New Launch Trailer, Release Date To Be Announced Next Week
We're finally getting an answer to "when?" for Mad World.By Troy Blackburn - 3 days ago