Since its July 7 relaunch, Evolve Stage 2 has been the best kind of free-to-play game: the kind without a cash shop. That changes today, but Turtle Rock Studios is doing everything it can to make sure the transition is as painless as possible for players.

Evolve players in the United States can now use real money to purchase Gold Keys, which players can use to unlock the various hunters, monsters, and skins in the game. Turtle Rock is taking things slowly, only implementing Gold Keys in the U.S., with plans to roll them out into other territories if things go well.

As the studio’s co-founders put it, they want to make sure they’re not “drinking from a firehose” with their first foray into microtransactions. Also, there’s the usual line of “no pay-to-win bullshit.” Silver Keys, Evolve’s in-game currency for unlocking items, remain unchanged.

You can read all about the new Evolve cash shop in a blog on the game’s site. As these things go, I think it seems like a pretty good implementation; Turtle Rock is up front about the need for profitability, and the incremental rollout should help make things run smoothly with any irritations being relatively small and localized.

the author

Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

9 Readers Commented

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  1. Adrian on September 27, 2016

    It looks like they are careful about this. Nice to see that.

  2. Zoren on September 27, 2016

    They said for a long time the F2P was gonna have a cash shop. It’s a business, they aren’t here to let you play their games for free, they’re here to make MONEY.

  3. ASD on September 27, 2016

    Well we all know this was coming somepoint they claim to be free 2 play without cash shops then later we see cash shops lol but devs who do this or who already did this only see hate from the community when they pull or already pulled this stunt.

    • TreadHead on September 28, 2016

      They never did this.

      They always said there would be gold keys when they where ready to implement them. They have been saying that since before Evolve even went F2P.

    • Trumbles on September 28, 2016

      They’ve been very clear that microtransactions were indeed coming ever since they went free-to-play.

      It’s good to see that they’re being cautious about it and rolling it out slowly.

    • ASD on September 28, 2016

      I’ve never played games developed by this company so I wouldn’t know. But I’ve seen companies who weren’t cautious and did stupid stunts with cash shops and micro currency so it’s why I posted what I did above.

      • FGH on September 28, 2016

        You wouldnt know shit but still rant about it?


      • ASD on September 28, 2016

        I probably won’t play evolve or games from their developers either since I’m considering on giving up video games forever since all I’ve seen was garbage games for years. But It’s internet logic FGH