Nexon Is Investing In Various Intellectual Properties, Wants To Find "New Class Of Winners"

Jason Winter
Jason Winter August 14, 2020

The times, they are a-changing. Obviously, the havoc that's been wreaked by COVID-19 has changed how we do many things over the past few months, consuming entertainment chief among them. Nexon CEO Owen Mahoney thinks that's only the beginning, and that we're going to see greater shifts in the long term, as he discussed in an interview with GamesIndustry.biz.

Mahoney thinks that "there's going to be a new generation of major entertainment companies" that emerge out of the COVID mess. As he put it: "Think about it: On January 1, who was the king of all media? It was clearly Disney. And Disney's business across the board has just been decimated by this transition to virtual that is required by COVID." As a result, Mahoney thinks will be new or undervalued IPs looking to fill that gap, and he wants Nexon to pick up portions of that potential "new class of winners."

It's as old an investment strategy as there is -- buying low to (potentially) sell high. And, temporary as COVID will be, it's probably pushed a number of companies to their financial limits, so they'd welcome the investment of cash to stay afloat. And Nexon has cash: "up to $1.5 billion," Mahoney said, of which half has already been spent. He isn't ready yet to announce what those companies are, but he used the example of Marvel being bought by Disney and the subsequent leveraging of its IPs into an entertainment superpower.

Mahoney does think that "linear" entertainment, such as watching sports or movies at a set time from start to finish, is on its way out. He thinks that people will consume entertainment "in a much more interactive way" in the future, that a "generational shift" is underway in both how we enjoy and write about entertainment. "My kids have no interest in sitting back and going to a movie theater for two hours," he said. "It's just not a part of their entertainment life."

None of these are exactly earth-shattering revelations. Those of us embedded in virtual worlds, who spend hours per day on our phones and have cast away cable for streaming services, think of it as just part of our regular lives now. That said, a significant percentage of the population, especially the older generation, still consumes entertainment in the traditional manner. Entertainment companies recognize that and still devote a large portion of their resources into courting them. That might be changing, especially now that COVID has forced even the most stodgy of individuals to rethink their preferences, so it will be interesting to see what companies -- Nexon and others -- benefit the most from the change.

Share:
Got a news tip? Contact us directly here!

In this article: Nexon.

About the Author

Jason Winter
Jason Winter, News Editor
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

Discussion (5)

Ciel 1 year ago
the rich loser be like "looking for next concept to ripoff to milk"

Nexthazard 1 year ago
Why Don't they Ask the Community... Rather than Invest in shit they have no interest in brining Over.

Allwynd 1 year ago
I have negative impressions of Nexon - they bring new games, get people invested in them emotionally and financially and then ruin them and shut them down. I have no sympathy for them and I don't care what they do, I just hope karma gets them back and it gets them good.

rickshaw 1 year ago
I'm here your looking at a new class of loser, I mean, winner. :)

Hades 1 year ago
Hahahahah this company its a joke ahahahah


You May Enjoy

DCUO Celebrates Batman Day With Goodies For Players And More Save the Universe Content

DCUO Celebrates Batman Day With Goodies For Players And More Save the Universe Content

Explore Batman’s past in leveled up versions of Batman Classic instances.

By QuintLyn Bowers - 14 hours ago
Swords Of Legends Online Tweaks Their Roadmap, Harder Content Incoming

Swords Of Legends Online Tweaks Their Roadmap, Harder Content Incoming

That challenging content you’ve been wanting will arrive earlier than expected.

By QuintLyn Bowers - 2 weeks ago
Next Gen Console Versions of Black Desert Online Are In The Works

Next Gen Console Versions of Black Desert Online Are In The Works

The news came in a letter specifically addressing the console versions of the game.

By QuintLyn Bowers - 12 hours ago
PlayerUnknown Talks About The Massive Ambition Of "Tech Demo" Prologue

PlayerUnknown Talks About The Massive Ambition Of "Tech Demo" Prologue

"Hundreds of kilometers across with thousands of players."

By Jason Winter - 1 week ago
Get Your Regalia Mount In FFXIV Now As The FFXV Crossover Returns

Get Your Regalia Mount In FFXIV Now As The FFXV Crossover Returns

It'll cost you 200,00 Gold Saucer points, but it is pretty sweet!

By Michael Byrne - 2 days ago
New Dauntless Behemoth Is A "Mechanized, Avian Monstrosity" Phaelanx

New Dauntless Behemoth Is A "Mechanized, Avian Monstrosity" Phaelanx

Today's update also has a new omnicell that reduces ability cooldowns.

By Jason Winter - 1 week ago
See More
Live Giveaways