Star Wars: The Old Republic, Bioware’s iconic sci-fi MMORPG has seen steady growth since going Free-to-Play late last year. SWTOR had been in a free fall after the game’s subscribers peaked at 1.7 million in February 2012, falling below 1 million subs by July and prompting EA to convert the game to a F2P model.
Now in a recent earning call between EA and its investors, EA’s president of labels Frank Gibeau announced the game had added more than 1.7 million new players since the conversion with subscribers stabilizing at just under half a million. He went on to mention that the game’s revenue had “more than doubled” since going Free-to-Play and the company would “continually invest in new content for the service and for players every six weeks or so”.
While it’s no surprise SWTOR gained a hefty chunk of new players after making the switch, it is a tad bit intriguing to see the game’s revenue more than doubled. A large portion of this could perhaps be attributed to the fact that EA has implemented an extremely restrictive F2P model on the MMO, prompting many players to purchase small “convenience” upgrades such as the ability to send mail, hold more credits, unlock a secondary crew skill, access raids, or even have more than just two skill bars.