I’m coining a new term today. “Pay2Care.” Feel free to call it P2C if you wish, but you know what? I wouldn’t mind if every game I ever played fell into the P2C category. Sustainaville may not be a game I would play all that much, but it certainly deserves a nod for creating both awareness and for providing funding to people that need a little help, specifically Save the Children.

Developed by Good Game Productions for PC and Mac, Sustainaville gives players the unique opportunity to confront challenges similar to those faced by aid workers – and the communities they help – in the real world every day. This could include anything from providing food and healthcare for families so that their children can stay healthy and concentrate at school each day, to ensuring stable water supplies for communities and making sure those living in areas prone to disaster are well-prepared for natural hazards like earthquakes and hurricanes.

Want to spend some money in the cash shop? Players can utilize a unique “donation platform” to donate money directly to Save the Children and, in return, receive in-game currency and rewards like special characters. Around the world, Save the Children works to inspire breakthroughs in the way the world treats children and to achieve immediate and lasting change in their lives.

For more information and to sign up for beta, pay the Sustainaville website a visit.

Mike "Magicman" Byrne has been a part of the MMOBomb family for years and serves as the site's current Editor-in-Chief. His love for MMOs and gaming in general has led him to covering games for numerous websites including Gamebreaker TV and XIV Nation where he proudly displays his fanboy flag for FFXIV:ARR.


  1. Wow ive never seen this in all my years of free to play. Its a nice concept although I might feel a little overly sad of say something bad were to happen in the game, with its ties to real world issues and all. Although i doubt anything over the top would happen in a P2C game. Interesting article

  2. If this was a concentration camp simulator and one could play as the overseer, I would gladly donate through the cash shop.
    Imagine the brilliance of the concept. You burn people in the game but save them in real life at the same time.
    A wonderful thought.

  3. The idea is nice, people playing and experiencing how people in developing countries are working, living their life makes them sympathize and more likely to donate. What i’d like is if in game there were actual updated real life statistics like “5 kids in village died today due to starvation” or “20 people died because of a disease” and then there could be a button to donate for exactly that cause. It would be nice to know exactly where the money goes and feel like you actually helped those people instead of wondering if the dev will run away with your money and buy a villa…


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