Apex Legends Producer Trades Insults With Players On Reddit (UPDATED)

Jason Winter
By Jason Winter, News Editor August 19, 2019
Share:

Last week, Apex Legends came under fire for some dubious monetization regarding its recent loot box shenanigans that required players to spend upwards of $150 to get the best new skins in the game. While Respawn Entertainment apologized and promised to make changes, that still led some players to voice their displeasure using, shall we say, "colorful" language.

In response to all that, Executive Producer Drew McCoy dove into the fray to say that his team "will not engage with temper tantrums" while saying that he could "remember when players weren't complete ass-hats to developers." As of this writing, that response on Reddit has -3,562 points, and McCoy doubled down when, in response to a vitriolic reply -- the kind he said he "will not engage with" -- called the poster a "dick" and that his comment "doesn't warrant a reply." But he gave one anyway, and it has -5,311 points. Confused yet?

This is a case where pretty much everyone's at fault. Respawn shouldn't have made the Iron Crown loot boxes the way they were. Players had a right to be mad, but probably not to the extremes that these sort of things tend to go to. And then, after a well-worded official response from Respawn, McCoy shouldn't have chimed in with his personal opinions, especially when he went against his own word and engaged with the type of angry fan he said he wouldn't engage with.

What does it all mean? Admittedly, probably not much. The number of Apex players who are on Reddit is relatively small, and the number who are pissed enough to quit the game because of this PR misstep is even smaller. McCoy will probably get a bit of a talking-to from marketing, but since he's in charge of a major money-maker for the company, it probably won't amount to much.

If I might make a suggestion, though, Drew ... the first rule of arguing on the internet is: Don't argue on the internet.

UPDATE: Respawn Entertainment CEO Vince Zampella has posted a statement regarding the incident:

Share:
Got a news tip? Contact us directly here!

About the Author

Jason Winter
Jason Winter, News Editor
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

Discussion (2)

Lamak251 2 years ago
Not surprised that some ppl spending hard earned money on that crap.

View 1 reply

You May Enjoy

Just Over The Horizon Is The Return Of LoL’s Star Guardian

Just Over The Horizon Is The Return Of LoL’s Star Guardian

Basically Sailor Moon meets League of Legends.

By Aspen Pash - 1 week ago
As Expansion Nears, Looter Shooter RPG Outriders Goes Free-To-Play On Steam For A Limited Time

As Expansion Nears, Looter Shooter RPG Outriders Goes Free-To-Play On Steam For A Limited Time

Seems like the devs are trying to bring in a new crowd for its upcoming Worldslayer expansion.

By Anthony Jones - 1 week ago
A Fortnite X Dead By Daylight Collaboration Might Be On The Horizon

A Fortnite X Dead By Daylight Collaboration Might Be On The Horizon

There is a chance players will have to wait a while though.

By Aspen Pash - 2 hours ago
Blizzard Delays Diablo Immortal Launch In China Following Reportedly Being Blocked On Social Media Platform Weibo

Blizzard Delays Diablo Immortal Launch In China Following Reportedly Being Blocked On Social Media Platform Weibo

And a streamer goes out of his way to prove just how ridiculously expensive the game is.

By QuintLyn Bowers - 1 week ago
Lost Ark's June Update Won't Be Out On Time Since Players Had Concerns Over Monetization

Lost Ark's June Update Won't Be Out On Time Since Players Had Concerns Over Monetization

Bots were a big problem the team wanted to get a grasp on, too.

By Michael Byrne - 5 days ago
Sky Mavis Will Reportedly Reimburse Axie Infinity Hack Victims But Only For About 1/3 Of The Amount Stolen

Sky Mavis Will Reportedly Reimburse Axie Infinity Hack Victims But Only For About 1/3 Of The Amount Stolen

The reimbursement will cost about $216.5 million.

By Anthony Jones - 3 days ago
See More
Live Giveaways