Destiny Made More Than $160 Million Through Microtransactions In Under Two Years
According to a former employee, the franchise also achieved its highest post-launch expansion attach ever at 48%.
Would you have guessed that Destiny makes some serious bank? Ok, you probably would, but its microtransaction bank is seriously high!
According to former Activision Global Associate Consumer Marketing Manager Matt Welsh, the Destiny franchise generated over $160 million in microtransaction revenue between November 2017 and February 2019. This information was grabbed from his LinkedIn profile (before it got removed). “The result was the highest post-launch expansion attach ever for the franchise at 48% and $160 million in MTX revenue,” he noted.
And these numbers only span over less than two years. The overall stats are much, much higher. Also, these figures are from the period when Activision was the publisher of Destiny; now, the game uses a self-publishing model under Bungie.
Destiny made more than $160 million in Microtransaction revenue pic.twitter.com/2GxyFIo32v
— Timur222 (@bogorad222) May 27, 2023
Related Articles
About the Author
Matthew “dinofries” D'Onofrio is a writer, content creator, podcaster and — most importantly — a gamer. With such a strong passion for video games and a severe case of FOMO, it's no surprise he always has his finger on the pulse of the gaming world. On the rare occasion Matt's away from a screen, you'll find him strumming away on his acoustic guitar or taking care of his cat Totoro.
Discussion (1)
Read Next
Optimus Prime From Transformers Is Coming To Fortnite Soon, According To Well-Known Leaker
The leader of the Autobots will be rolling in to the game around Friday, June 9.
By Matthew D'Onofrio - 4 months agoYou May Enjoy
TGS 2023: Yoshi-P Provides More Details On Patch 6.5 In PLL 79
You have about a week to get all your pre-patch stuff done.
By QuintLyn Bowers - 1 week ago
Maman Brigitte Is A Melee Mage Jungler Now Ready To Do Battle In SMITE
She is live in game today.
By Troy Blackburn - 1 week ago
Studio Behind Dave The Diver Announces New Game (That's Nothing Like The Cozy Adventure RPG)
In Dave's next adventure, he fends off zombies.
By Matthew D'Onofrio - 6 days ago
Eternal Tombs, The MMORPG Run By Live Gamemasters, Releases Gameplay Walkthrough And Demo
They're trying to create something truly unique in the MMORPG genre.
By Troy Blackburn - 4 days ago
Bloodhunt Introduces Infinite Battle Pass, PS5 Founder's Edition, And Team Deathmatch Adjustments
All was covered in the third edition of the community newsletter.
By Matthew D'Onofrio - 1 week ago
Smilegate And Amazon Have Some Thank You Gifts For Lost Ark Players
It seems things are going well with the jump start servers.
By QuintLyn Bowers - 1 week ago
This is why live services are dying and these companies end up tarnishing even more the western video game industry.