Destiny Made More Than $160 Million Through Microtransactions In Under Two Years

According to a former employee, the franchise also achieved its highest post-launch expansion attach ever at 48%.

Matthew D'Onofrio
By Matthew D'Onofrio, News Editor Posted:
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Would you have guessed that Destiny makes some serious bank? Ok, you probably would, but its microtransaction bank is seriously high!

According to former Activision Global Associate Consumer Marketing Manager Matt Welsh, the Destiny franchise generated over $160 million in microtransaction revenue between November 2017 and February 2019. This information was grabbed from his LinkedIn profile (before it got removed). “The result was the highest post-launch expansion attach ever for the franchise at 48% and $160 million in MTX revenue,” he noted.

And these numbers only span over less than two years. The overall stats are much, much higher. Also, these figures are from the period when Activision was the publisher of Destiny; now, the game uses a self-publishing model under Bungie.

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In this article: Bungie, Activision, Destiny 2.

About the Author

Matthew D'Onofrio
Matthew D'Onofrio, News Editor

Matthew “dinofries” D'Onofrio is a writer, content creator, podcaster and — most importantly — a gamer. With such a strong passion for video games and a severe case of FOMO, it's no surprise he always has his finger on the pulse of the gaming world. On the rare occasion Matt's away from a screen, you'll find him strumming away on his acoustic guitar or taking care of his cat Totoro.

More Stories by Matthew D'Onofrio

Discussion (1)

cevanth 9 months ago
That's not something to be proud of, it's an unfinished, unpolished game that took away tons and tons of content when they went partially f2p. The fact that in order for you to play the game you need to spend more than $200 it's wild.
This is why live services are dying and these companies end up tarnishing even more the western video game industry.


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