Nexon, or at least a large chunk of it, is still up for sale — and some of the United States’ biggest media companies might be looking to nab it.
Korea’s Pulse News is reporting that Amazon, Comcast, and Electronic Arts have all turned in letters of intent stating their desire to acquire the shares of Nexon that are controlled by a holding company owned by Nexon founder Kim Jung-ju. They join Netmarble and Tencent, who are also in the running to acquire Kim’s company.
When we first learned of Netmarble’s and Tencent’s interest in Nexon, a Netmarble official was quoted as saying “If Nexon is sold to an overseas firm, the Korean game industry and ecosystem could be damaged and its competitiveness weakened.” It’s difficult to say if that’s hyperbole or not, but an EA-controlled Nexon, for instance, would probably not be viewed favorably, based on how the company is perceived of handling its studios. Then again, enough people have a less-than-stellar view of Nexon — this ain’t BioWare we’re talking about — so maybe, at least in the U.S., it would be business as usual.
Meanwhile Amazon has struggled to produce anything from its in-house game studio, so maybe it’s looking in a different direction to try and break into the gaming biz. As for Comcast, well, it does own an Overwatch League team, so maybe this is another way for the company to diversify into the gaming business.
Whether you’re a Nexon fan or not, what’s your take on how things are shaping up. Is there any company out there you’d like to see pick up Kim’s shares in Nexon?