Going From Sony To Daybreak Is A "Fresh Start," Says Smedley

Jason Winter
By Jason Winter, News Editor
Share:

Daybreak Logo_Owl Eye Only

Daybreak Game Company's chief executives, President John Smedley and Senior VP of Global Sales and Marketing Laura Naviaux chatted with GamesIndustry earlier this week as part of the company's focus on its rebranding, which included a new logo and in-game celebrations.

"It's kind of nice, because the fact that we're getting the chance to make Xbox games and mobile games meant that everybody felt it was a fresh start," Smedley said. VR games is another field that Smedley is excited about and hopes his company will take a leading role in, which humorously lamenting that it's tougher to deal with mundane tasks, like securing his new company's credit cards.

"It was a very exciting project to work on because we could finally unleash the company we were always meant to be," added Naviaux.

Smedley didn't directly address the layoffs that occurred shortly after the Columbus Nova acquisition, instead referring to employees who left afterwards, like former PlanetSide 2 Lead Creative Director Matt Higby, as "still our Daybreak family whether they're employees here or not."

Both Smedley and Naviaux expressed gratitude for their time with Sony, while also giving positive reviews of their new situation with Columbus Nova. Going forward, Smedley reasserted his company's dedication to free-to-play while declaring that "the days of the WoW-style MMO are over" -- both in terms of its payment model and its type of content.

We'll be participating in a roundtable discussion with John Smedley later this week and asking some in-depth questions of our own, so be on the lookout for that!

Share:
Got a news tip? Contact us directly here!

About the Author

Jason Winter
Jason Winter, News Editor
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

Discussion (2)

aet 7 years ago
SCAMMERS CHANGED NAME,BEWARE!

Arieswar 7 years ago
Landmark early access and backer here..

Sadly the game it self had issues from the start and had some very horrid benchmarking going people where burning the gpu's and so on especially AMD and Radeon cards mine included beware that if you dont use a Nvidia card i suggest you wait until launch.


Read Next

Magicka: Wizard Wars Launches With New Game Mode

Magicka: Wizard Wars Launches With New Game Mode

Paradox Interactive has officially launched Magicka: Wizard Wars, the free to play wizard PvP game, today and is introducing a new game mode to go along with the official launch. Previous players are already familiar with b...

By Michael Byrne - 7 years ago

You May Enjoy

Reactions: The Day Before Gameplay Trailer Actually Releases, And It's Underwhelming To Say The Least

đź’Ł Feature | Reactions: The Day Before Gameplay Trailer Actually Releases, And It's Underwhelming To Say The Least

This game was actually slated to release this month until just a week ago.

By Michael Byrne - 2 days ago
Fortnite Creative’s Unreal Editor Now Delayed Until March

Fortnite Creative’s Unreal Editor Now Delayed Until March

The long-awaited game mode is pushed back once more.

By Aspen Pash - 1 week ago
Microsoft Claims Sony Created A False Narrative To Try And Dissuade EU Regulators Concerning The Acquisition of Activision Blizzard

Microsoft Claims Sony Created A False Narrative To Try And Dissuade EU Regulators Concerning The Acquisition of Activision Blizzard

“It would defy business logic for us to exclude PlayStation.”

By Aspen Pash - 5 days ago
Apex Legends Rings In The Chinese New Year With The Celestial Sunrise Collection

Apex Legends Rings In The Chinese New Year With The Celestial Sunrise Collection

Players can start collecting the limited-time Legendary skins today!

By Aspen Pash - 1 week ago
Go Figure, Someone’s Leaked The Final Phase Of FFXIV's The Omega Protocol Ultimate

Go Figure, Someone’s Leaked The Final Phase Of FFXIV's The Omega Protocol Ultimate

The World’s First Race just got a lot faster.

By QuintLyn Bowers - 1 week ago
Redfall Answers Persistent Online and Xbox Gold Questions In New FAQ

Redfall Answers Persistent Online and Xbox Gold Questions In New FAQ

Is always online and Xbox Gold required?

By Troy Blackburn - 2 days ago