League Of Legends To Add Sponsored Banners In Pro Matches
The next time you tune into a League of Legends esports event, you might see advertising -- not only in the commercials you get between rounds of the broadcast, but in the actual game itself.
Riot Games has announced that, starting with the Summer Split, Arena Banners in Summoner's Rift will show branding from Riot's partners. The announcement lists all sorts of reasons for this move, saying that it "will more deeply integrate our partners to engage local and regional fan bases," "build a richer viewing experience around esports," and "create an environment that exudes the energy found in traditional sports" before finally getting to the heart of the matter:
We see this as an important next step to help our leagues and teams reach their next stage of growth.
In other words, it will give the leagues and teams money, which is what they really want/need. That's not an unreasonable ask for esports organizations -- many of which operate on tight budgets, even at the highest levels -- and I suppose that you don't want to put that fact front and center in your announcement, but I wish it could have been a tiny bit more transparent.
The players themselves won't see the sponsorships, instead seeing the base Summoner's Rift during official matches, so as to ensure that different visuals don't impact their ability to compete.
Despite my snark at the wording of the announcement, I'm actually OK with this. Several years ago, I remember opining that such branding might be something we'd see in MMOs in general, especially free-to-play games set in a modern world, where, say, a Coca-Cola billboard wouldn't seem out of place. I suppose, however, that might lead to players defacing or doing rude emotes near them and potentially being a negative for the sponsor, so maybe putting them in the "safe" environment of a professional match is a better idea, at least for now.
About the Author
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.
MapleStory 2 Sunsets Today, But You Can Download Music And Art Assets From Its Archive
As one sequel arrives on PC, another departs, as Nexon's MapleStory 2 will go offline at some point today.By Jason Winter - 3 years ago
You May Enjoy
New World's Latest "Forged In Aeternum" Talks Major Updates VS. Minor Ones
Updating you about updates in New World.By Troy Blackburn - 5 days ago
Black Desert Online's Land Of The Morning Light Expansion Launch Date Announced
The first major Black Desert Online expansion of 2023 is on its way.By Troy Blackburn - 2 days ago
Conqueror's Blade Adding Unit Mastery And Sunsetting Promotions
Level up your units in Conqueror's Blade.By Troy Blackburn - 1 week ago
Bungie Teases Destiny 2 "The Final Shape", Cayde-6's Return, And Marathon Extraction Shooter During Sony Showcase
Magickmann almost shed a tear after seeing Cayde-6.By Troy Blackburn - 3 days ago
Digital Extremes Reveals The 2023 TennoCon Digital Pack And Giving Away A Free Trip!
Players can watch the stream for free, and one lucky person can win a trip to the live convention.By QuintLyn Bowers - 1 week ago
Following Review Bombing Campaign, War Thunder Removes "Steam" Icon From Game's Webpage
And now the Streisand effect can fully take hold.By Michael Byrne - 4 days ago
I can see a lot of people having an issue with this but TBH... I don't mind Advertising in games if it's done in a way that makes sense and isn't in your face.