Lost Ark is coming to the West soon! Or at least as far as Russia, though a recent publishing deal might hint at who will be taking the reins of the game in Europe and North America.

Smilegate appears to have a deal in place with Mail.ru to (according to the Google Translation of this page) “gradually begin negotiations for Lost Arc’s [sic] successful entry into the Russian market.” There’s even a Russian Lost Ark website, la.mail.ru, complete with all the information you’d expect — in Russian, of course.

Now that Mail.ru has its fingers in Lost Ark for Russia, it’s only natural to wonder if its subsidiary, My.com, will take up publishing duties for the rest of the world. It would seem like a strong bet, as the company already publishes several MMORPGs, like Skyforge and Revelation Online, in the West. Most of those are free-to-play games, as well, which means we could be one step closer toward a confirmation of Lost Ark’s monetization scheme.

the author

Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

14 Readers Commented

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  1. Noworth on January 15, 2019

    I tho Smilegate aint blatantly retarded braindead scumbags …

    My.com has the SHITTIEST SERVERS from all other publishers of F2P MMO’s that comes from ASIA and on top of that, they all become PAY TO WIN.

    Lost Ark RU is already PAY2WIN. Before even the Beta starts… FREE STAT POTS and CARDS for $$

    RIP You, poor souls /me included/

    RIP The Greatest MMO ARPG created so far ;(

  2. gree on December 28, 2018


  3. Bl4ckRanqe on December 24, 2018

    Well, anything’s fine, as long as it’s not released by Gameforge or Aeria Games/gamigo in the EU.

  4. gree on December 23, 2018

    mail ru is company of scammers , prepare for pay to win, cash shops and subscription, all mail ru baked games are dead , they read your mails and their software spy on you, company working or government and putler bot and troll farms, scammers and hackers, from your ips and accouns will be sent fake propoganda and attacks, be careful , its not worth to sit in jail !

  5. Arc_Archer on December 23, 2018

    EHeee..loool! time to forget this game was thing now.. Mail.ru ahahahah this is a joke? waited so long for Lost Arc… this what we get ! time forget this ever was made

  6. Ezekiel on December 23, 2018

    Does it mean that EU release is just about the corner? Since there is not much point in hoping for new Diablo I’ll cross my fingers for LA!

    • IsamiOni on December 24, 2018

      Do you really want Diable IV after playing Diablo III?

  7. some random scottish guy on December 23, 2018

    wow wow wow wow wow………….Seriously this old chestnut ????

    Ok guys heres how it works with Asian games that go to Russia first, They give Russia a lower version of the game and change some thing in the game like an attribute and rename it so they can get away with two different versions of the game that has copywrite for both versions.

    They then create a different market for the cash shop to drive revenue up more but as its under a different copywrite they can pay less TAX.

    They will then release another version for EA/NA and it will be an ever lower version of the existing one in Russia so they can claim a third copywrite and create another new cash shop market to get away with paying even less TAX….

    How many times will asians markets do this before people realize there just getting hand me downs and wil be stuck on lower patch versions of the game untill the asian or russian one is updated then and only then will you get an update.

    this is typical of most asian games that move to Russian / Eu / NA

    LOL seriously guys dont waste your time with this game, its pretty clear to me what there trying to do. Such a shame because I love ARPG, after hearing this news I dont think ill be playing lost ark.

  8. Mephisto on December 22, 2018

    Argh! I’m so jealous… I’m so tired of VPN and korean characters. Hope Lost Ark is about to come in EU, too.

  9. IsamiOni on December 22, 2018

    First thing comes in mind: “it’s a trap!”
    F2P game “Lost Ark Prepare Your Wallet Edition” powered by mail.ru.

  10. sh3ta on December 22, 2018

    no thanks, I’ll pass this one

  11. Brokiloner on December 21, 2018

    Okay, I get that. I wanna play this game without difficulties with ping and bans when I’m trying to log in like on Korean servers.

  12. Travis on December 21, 2018


  13. Rea on December 21, 2018

    Oh no…