President And COO Of Activision Blizzard Leaving To Head Up NFT Firm Yuga Labs

That's the company that does the Bored Ape Yacht Club NFTs.

Michael Byrne
By Michael Byrne, Editor in Chief
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March 31st 2023. That's the date that the current contract for Activision Blizzard's president and COO expires. Having signed the deal in 2020, Daniel Alegre has been one of the few executives at Activision Blizzard, well, besides Bobby Kotick, that actually stayed in their position post-executive reorganization.

That comes to an end though as Alegre and Activision Blizzard will not be seeking to renew the contact. Instead, Alegre will depart the gaming giant and head for Yuga Labs as their new CEO.

Who is Yuga Labs? If you've been following the dawn, rise, and crash of NFTs over the past few years, you've likely heard of Yuga Labs even if you don't know exactly who they are. They're the blockchain company behind the Bored Ape Yacht Club NFT.

Yuga Labs' current leader, Nicole Muniz, will stay with the company as a strategic advisor and partner.

“Since exploding onto the scene with Bored Ape Yacht Club in 2021, Yuga Labs has quickly made a name for itself through a powerful combination of storytelling and community-building,” said Alegre.

The departure happening in March means that Alegre likely won't be around when and if the Microsoft purchase goes through as the FTC has already filed challenges to the deal.

Note: Activision Blizzard is still under investigation by the state of California for serious harassment charges. CEO Bobby Kotick is alleged to have known about such actions within his company – and performed some himself – and shielded the perpetrators from consequences.

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In this article: Activision Blizzard.

About the Author

Michael Byrne
Michael Byrne, Editor in Chief
Mike “Magicman” Byrne has been a part of the MMOBomb family for years and serves as the site’s current Editor-in-Chief. His love for MMOs and gaming in general has led him to covering games for numerous websites including Gamebreaker TV and XIV Nation where he proudly displays his fanboy flag for FFXIV:ARR.

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