Swedish Entertainment Company Buys 51% Stake In InnoGames
German free-to-play developer InnoGames just got (mostly) bought. The purchaser is Modern Times Group AB, which goes by MTG -- no, not Magic: the Gathering -- and bills itself as "a leading international digital entertainment group."
To be precise, the Swedish company now owns 51% of shares in InnoGames, up from a 21% ownership stake it committed to last October. The reason is simple: business is good. InnoGames grew 25% in 2016, "driven by the mobile gaming segment, with more than half of all new InnoGames user registrations being on mobile platforms."
So what does that mean for fans of Elvenar, Tribal Wars, Forge of Empires, and other InnoGames products? Probably not much. This doesn't seem to be a Columbus Nova/SOE-style acquisition, as InnoGames is doing great on its own. InnoGames has several more titles in the works, and CEO Hendrik Klindworth says the move will bring "our new games to an even bigger global audience." And make plenty more euros for everyone, we're sure.
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Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.
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