The NFL’s Super Bowl Enters Into The ‘Metaverse’ With The Help Of Roblox
“Roblox has enabled us to create interactive shared experiences”
The National Football League (NFL) announced that its first-ever virtual Super Bowl concert will launch during Super Bowl weekend on the popular multiplayer online game, Roblox.
The free concert will be open to Roblox users in Rhythm City on Friday, February 10. There the Saweetie Super Bowl concert will take place; featuring the vocal stylings and family-friendly motion-captured movements of hip-hop artist Saweetie. The concert will then replay 31 times, every hour on the hour, until Super Bowl Sunday.
The Saweetie Super Bowl Concert was developed with metaverse game developer Gamefam, and is sponsored by Intuit. In addition to the virtual concert, the NFL is also launching Super NFL Tycoon on Roblox on Saturday, February 4. This experience will allow Roblox players to live out the fantasy of being an NFL team owner. This immersion goes as far as having the player manage cash flow, payroll, taxes, and customer acquisition with the help of Intuit's products.
Ed Kiang, VP of Video Gaming at the NFL, had this to share, "Working with Roblox has enabled us to create interactive shared experiences and with the virtual concert and Super NFL Tycoon we will unlock deeper fan engagement."
NFL fans can read the full scoop over on the NFL’s official site.
About the Author
Aspen is an avid gamer and Twitch streamer currently residing in Japan. She is most attracted to games narrative design and is a huge fan of player choice in games. If Aspen is not playing games, she is most certainly writing about them.
Gundam Evolution Season 3 Is Live Now, Welcome The New Hyperion Gundam
The third season will end on April 5.By Aspen Pash - 1 month ago
You May Enjoy
New World Delays Season 1 Fellowship & Fire, Doesn't Detail The Issue
It looks like we won't be getting the big New World update tomorrow.By Troy Blackburn - 17 hours ago
Digital Extremes Celebrates 10 Years Of Warframe With Rewards And Activations
The team is also preparing for the return of TennoCon as an in-person event.By QuintLyn Bowers - 5 days ago
Canadian Judge Rejects "Unlawful Gambling" Accusation In EA Loot Box Class-Action Lawsuit
The claim may proceed, around "unconscionability," but not around gambling.By Matthew D'Onofrio - 5 days ago
Overwatch 2 Pachimari Event Now Live Featuring Free Cosmetics And New Arcade Mode
Play Catch-A-Mari on the event-themed Hanamura from now until April 4.By Matthew D'Onofrio - 5 days ago
The "Long-Awaited" PUBG: BATTLEGROUNDS 2023 Roadmap Is Finally Here
Developer Krafton wants to "reduce stress and increase enjoyment overall" for players.By Matthew D'Onofrio - 1 week ago
Check Out Part 2 Of ESO's "Return to Morrowind" Video Series
The developers at ZeniMax recall the Dark Elves' homeland and its “charmingly bizarre inhabitants."By Matthew D'Onofrio - 6 days ago