Ubisoft Leaning More Into F2P, Wants To "Be Trending Towards AAA Ambitions"

Jason Winter
By Jason Winter, News Editor May 14, 2021
Share:

As if you couldn't tell from its recent announcements, Ubisoft is going to make a bigger push for free-to-play games in the future. In its full-year earnings call from earlier this week, the developer and publisher said that it is "building high-end free-to-play games to be trending towards AAA ambitions over the long-term."

Ubisoft Senior Analyst Sean Lama clarified some of that commentary, which had centered around the notion that Ubisoft would make fewer full-priced AAA games, via Twitter:

While we don't want to read too much into Lama's comments -- as he suggested we not do regarding the original news -- it's curious that he uses Call of Duty: Warzone as a comparison, as we've already guessed free-to-play The Division Heartland, announced last week, will be a battle royale. This moves that probability needle a little farther in that direction, I'd think.

Overall, though, I think that Ubisoft's decision to focus more on F2P titles is just a case of a big developer realizing there's money to be made outside of the traditional boxed-game market. It's a sort of "Everyone else is doing it, so why don't we?" situation.

As for the games "trending toward AAA," I think that's still a bit of a mental block for some people, who still lump F2P games in with cheaply made, low-quality games. There certainly are plenty of those -- F2P and paid -- but there are also plenty that achieve high production values and top-tier graphics. Warzone is a spinoff of a major AAA game, but there are plenty of standalone F2P titles, like Apex Legends, Guild Wars 2, Genshin Impact, and even Fortnite, that nobody would think of as low-grade. Ubisoft likely won't skimp on the budget for whatever it makes in the future, but don't invest too much in the company's likely future claims that its games represent some kind of pinnacle of F2P design and polish.

Share:
Got a news tip? Contact us directly here!

About the Author

Jason Winter
Jason Winter, News Editor
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

Discussion (0)


You May Enjoy

Blade & Soul's Latest Demonsbane Dungeon, "Chimera Lab," Launches With New Accessories On December 7

Blade & Soul's Latest Demonsbane Dungeon, "Chimera Lab," Launches With New Accessories On December 7

Continue the story of the twins Starling and Myna.

By Anthony Jones - 1 day ago
Mad World Devs Have Posted More Videos And Images Highlighting Its New Grotesque Environments And Bosses

Mad World Devs Have Posted More Videos And Images Highlighting Its New Grotesque Environments And Bosses

While players are waiting for the next beta test, here are some new clips/images of monsters and settings.

By Anthony Jones - 5 days ago
RuneScape Preps Advent Calendar And December Content; Dragon Weapons Reworked In Today's Update

RuneScape Preps Advent Calendar And December Content; Dragon Weapons Reworked In Today's Update

A slew of quality-of-life improvements came today, too.

By Anthony Jones - 1 week ago
Marvel Snap's Card Nerfs To Onslaught And Others May Happen To Black Panther Due To Busted 600,000 Power Combo

Marvel Snap's Card Nerfs To Onslaught And Others May Happen To Black Panther Due To Busted 600,000 Power Combo

Besides taking forever, the combo accrues an absurdly high power level with the right cards in place.

By Anthony Jones - 4 days ago
Despite Blizzard’s Efforts To Stop It, Blizzard Albany Is Now Unionized

Despite Blizzard’s Efforts To Stop It, Blizzard Albany Is Now Unionized

This is the second of Blizzard’s QA studios to unionize.

By QuintLyn Bowers - 4 days ago
Surprising No One After The Western Shutdown, Elyon’s Even Closing In Korea

Surprising No One After The Western Shutdown, Elyon’s Even Closing In Korea

The announcement comes just days before the NA/EU closures.

By QuintLyn Bowers - 1 day ago