Are you psyched for World of Speed yet? It seems like we’ve seen preview videos of about a hundred cars so far, and the latest is the BMW Z4 sDrive30i, described as having a “3.0-litre inline-six engine that produces 255 HP and 220 lb-ft of torque” — which the press release then says does “not sound like a lot,” but then explains how the low weight of the sDrive30i lets it go from 0 to 100 in six seconds, with a top speed of 250 kph.
As a brief aside — and in the attempt to fill out this write-up a bit more — I’m starting to wonder about the effectiveness of these videos. Sure, the first few that showed off the cars and the graphics were neat, but all the flash with little substance to go with it starts to seem like white noise after a while. Of course, people want solid gameplay details and, most importantly, a beta date, but is it still useful to show off… well, not a whole lot? Does it make you want to play the game more — the goal of marketing — or does it seem more like repetitive droning at this stage?
Or, since we keep seeing these press releases and writing up every one, are we the only ones finding them a little tedious? 😛